Email Marketing · head to head
Loops vs Novu
Novu
Communication & Collaboration
Open-source notification infrastructure for multi-channel messaging
- From
- Free
- Rated
- -
The short version
- Only Novu has a free tier, so it costs nothing to try first.
- Each has a real cost: Loops pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription; Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
Where they differ
Only the attributes on which Loops and Novu actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Loops
Nothing recorded that Novu does not also cover.
Only in Novu
- Multi-channel workflows
- Advanced email editor
- Activity feed
- Multi-environment support
- Role-based access control
- Self-hosting
What people use each for
The jobs each tool is most often brought in to do.
Loops
No use cases recorded yet. See the Loops review.
Novu
- Building multi-channel notification workflows for a SaaS productnot Loops
- Self-hosting notification infrastructure for data controlnot Loops
- Managing separate notification environments for staging and productionnot Loops
- Tracking notification delivery history and activitynot Loops
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Loops
- Pricing is metered at $0.10 per 1,000 emails on top of the contact-based plan tier, adding a variable cost beyond the base subscription
Novu
- Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
- Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
- HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.
Pricing, plan by plan
Loops
On requestNo published plan breakdown. See the Loops review.
Novu
Free- FreeFree
- 10,000 workflow runs/month
- All channels included
- Up to 20 workflows
- Pro$30/month
- 30,000+ workflow runs/month
- Advanced email editor
- Remove Novu branding
- Team$250/month
- 250,000+ workflow runs/month
- Up to 10 environments
- 90-day activity feed retention
Which should you pick?
Choose Loops if
Nothing in the data separates Loops from Novu on the points above - pick on price and on how each one feels to use.
Choose Novu if
- You need multi-channel workflows.
- You want to start without paying.
- You work on web, api.
- You also want advanced email editor.
Questions people ask
- Is Loops or Novu better?
- Neither clearly leads. Loops starts at On request and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Loops or Novu?
- Novu has a free tier; the other does not. Paid plans start at On request for Loops and Free for Novu.
- Does Loops or Novu run on more platforms?
- Loops runs on Web. Novu runs on web, api.
- Can I use Novu for free?
- Yes. Novu has a free tier, so you can try it without paying. Loops starts at On request.
- What can Loops do that Novu cannot?
- Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.
Answered from the vendors’ own pages
Novu: What does Novu cost?
Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.
SourceNovu: Is there a free plan, and what are its limits?
Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.
SourceNovu: How is usage metered?
Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.
SourceRelated pages
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