Softwr

Email Marketing · head to head

Instantly vs Moosend

Instantly logo

Instantly

Email Marketing

Cold email outreach platform with AI, lead sourcing, and mailbox rotation

From
Free
Rated
-
Full reviewWebsite
Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Instantly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Instantly shared mailbox rotation could expose sender reputation to other users' poor practices; domain reputation can degrade rapidly if co-users violate sending norms; Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Instantly and Moosend actually diverge.

Attributes where Instantly and Moosend differ
AttributeInstantlyMoosend
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact count
Free tierYesNo

Identical on both: platforms (Web, API), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instantly

Nothing recorded that Moosend does not also cover.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Instantly

  • SaaS sales teams automating cold outreach and lead qualificationnot Moosend
  • Digital agencies and freelancers running campaigns for multiple clientsnot Moosend
  • E-commerce and B2B businesses prospecting at scalenot Moosend
  • Recruitment agencies sourcing candidates via emailnot Moosend
  • Partnerships and channel sales automating partner outreachnot Moosend
  • Financial services and insurance lead generationnot Moosend

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Instantly
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Instantly
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Instantly
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Instantly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instantly

  • Shared mailbox rotation could expose sender reputation to other users' poor practices; domain reputation can degrade rapidly if co-users violate sending norms
  • AI campaign generation, whilst useful, produces generic copy; personalisation still requires manual review and editing for high-quality outreach
  • Email as primary channel faces declining effectiveness; spam filtering improves and email open rates decline generally
  • Lead database quality varies; verification filters may miss invalid addresses or outdated contacts
  • Freemium model limits features significantly; advanced analytics, API access, and priority support require paid tiers

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Pricing, plan by plan

Instantly

Free

No published plan breakdown. See the Instantly review.

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Which should you pick?

Choose Instantly if

  • You want to start without paying.
  • You work on Web, API.
Instantly review

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Questions people ask

Is Instantly or Moosend better?
Neither clearly leads. Instantly starts at Free and Moosend at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instantly or Moosend?
Instantly has a free tier; the other does not. Paid plans start at Free for Instantly and On request for Moosend.
Does Instantly or Moosend run on more platforms?
Both run on Web, API, so platform support will not decide this one for you.
Can I use Instantly for free?
Yes. Instantly has a free tier, so you can try it without paying. Moosend starts at On request.
What is Instantly best used for?
Instantly is most often used for saas sales teams automating cold outreach and lead qualification, digital agencies and freelancers running campaigns for multiple clients, e-commerce and b2b businesses prospecting at scale, recruitment agencies sourcing candidates via email. Of those, saas sales teams automating cold outreach and lead qualification and digital agencies and freelancers running campaigns for multiple clients are not what Moosend is typically brought in for.
What can Instantly do that Moosend cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms.

Answered from the vendors’ own pages

Instantly: Is Instantly free?

Instantly offers a freemium model. No credit card is required to start. Free tier includes basic lead finding and campaign creation; paid tiers unlock advanced features (API access, advanced analytics, priority support).

Source
Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Instantly: How does Instantly's AI Copilot work?

AI Copilot generates email copy, subject lines, and follow-up sequences based on brief campaign descriptions. Users can customise generated templates before sending.

Source
Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Instantly: What CRMs does Instantly integrate with?

Instantly integrates with Salesforce, HubSpot, Pipedrive, and Zapier. Custom integrations via REST API are available on paid plans.

Source
Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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