Softwr

Email Marketing · head to head

Moosend vs Sailthru

Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite
Sailthru logo

Sailthru

Email Marketing

Retail and publisher email personalisation, now one product inside the Marigold portfolio

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.; Sailthru the product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • They diverge on capability: Moosend covers All features at every tier, Sailthru covers Interest profiles.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Moosend and Sailthru actually diverge.

Attributes where Moosend and Sailthru differ
AttributeMoosendSailthru
Pricing modelPer month by contact countquote
PlatformsWeb, APIWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

Only in Sailthru

  • Interest profiles
  • Personalisation engine
  • Prediction Manager
  • Site personalisation
  • Zephyr templating
  • Lifecycle optimiser

What people use each for

The jobs each tool is most often brought in to do.

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Sailthru
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Sailthru
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Sailthru
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Sailthru

Sailthru

  • A publisher sending a personalised daily newsletter assembled per reader from a content cataloguenot Moosend
  • A retailer that wants email and on-site recommendations driven by the same affinity modelnot Moosend
  • High-cadence sending where per-recipient content assembly matters more than journey branchingnot Moosend
  • Teams that want churn and lifetime value scores available as native campaign conditions rather than imported fieldsnot Moosend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Sailthru

  • The product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • Pricing counts stored profiles, so retained inactive readers keep costing money long after they stopped opening anything.
  • On-site personalisation requires a developer to implement the JavaScript and maintain the content feed, which puts the highest-value feature behind engineering time.
  • Zephyr is a proprietary templating language, so template maintenance skills are scarce compared with the Liquid syntax used by most competitors.
  • It is built for high-cadence content and retail sending, and B2B lifecycle programmes with long sales cycles sit poorly on the model.

Pricing, plan by plan

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Sailthru

On request
  • Sailthru$undefined/year
    • Priced on stored profiles and send volume
    • Site personalisation and prediction features licensed by module
    • Annual contract through Marigold

Which should you pick?

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Choose Sailthru if

  • You need interest profiles.
  • You work on Web, REST API.
  • You also want personalisation engine.
Sailthru review

Questions people ask

Is Moosend or Sailthru better?
Neither clearly leads. Moosend starts at On request and Sailthru at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moosend or Sailthru?
Moosend starts at On request and Sailthru at On request.
Does Moosend or Sailthru run on more platforms?
Moosend runs on Web, API. Sailthru runs on Web, REST API.
What is Moosend best used for?
Moosend is most often used for a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it, a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead, an agency managing several small client lists that needs automation on every account without per-account tier jumps, a business moving off mailchimp purely on cost that still needs landing pages and a working automation builder. Of those, a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it and a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead are not what Sailthru is typically brought in for.
What can Moosend do that Sailthru cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms. Sailthru covers Interest profiles, Personalisation engine, Prediction Manager, Site personalisation.

Answered from the vendors’ own pages

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Sailthru: Who owns Sailthru now?

Marigold, formerly CM Group, which also owns Campaign Monitor, Emma, Selligent, Liveclicker and Cheetah Digital.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Sailthru: Does that affect the roadmap?

It can. Overlapping products in one portfolio compete for investment, so ask which platform is the strategic one for your segment before signing multi-year.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Sailthru: Is it worth it just for newsletters?

For personalised daily newsletters at publisher scale it remains one of the strongest options. For simple broadcast sending it is heavily over-specified.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

Share

Related pages

More on Moosend

More on Sailthru

Keep looking

Other head to heads