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Email Marketing · head to head

Moosend vs Sendy

Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite
Sendy logo

Sendy

Email Marketing

Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account

From
$69/one-time
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.; Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • They diverge on capability: Moosend covers All features at every tier, Sendy covers One-time licence.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Moosend and Sendy actually diverge.

Attributes where Moosend and Sendy differ
AttributeMoosendSendy
Starting priceOn request$69/one-time
Pricing modelPer month by contact countOne-time purchase
PlatformsWeb, APIWeb, Linux

Identical on both: free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • SMTP relay
  • Credit model
  • Ecommerce tracking
  • A/B testing

Only in Sendy

  • One-time licence
  • Amazon SES delivery
  • Multiple brands
  • Autoresponders
  • Bounce and complaint handling
  • Client access

Both cover

  • Segmentation
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Sendy
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Sendy
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Sendy
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Sendy

Sendy

  • A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot Moosend
  • An agency managing newsletters for several clients who each get their own brand and login under one licencenot Moosend
  • A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot Moosend
  • A developer wiring signups from a custom application into a mailing list without paying platform API feesnot Moosend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Sendy

  • Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
  • Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
  • Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
  • The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
  • You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.

Pricing, plan by plan

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Sendy

$69/one-time
  • Sendy licence$69/one-time
    • One-time purchase, no subscription
    • Free updates only up to the next major version
    • Unlimited lists, subscribers and campaigns
  • AI Assistant bundle$39/one-time
    • Optional add-on, listed at a discount from $49
    • AI writing assistance inside the campaign editor
  • Installation service$79/one-time
    • Optional one-off setup by the vendor
    • For buyers who do not want to configure hosting and SES themselves

Which should you pick?

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Choose Sendy if

  • You need one-time licence.
  • You work on Web, Linux.
  • You also want amazon ses delivery.
Sendy review

Questions people ask

Is Moosend or Sendy better?
Neither clearly leads. Moosend starts at On request and Sendy at $69/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moosend or Sendy?
Moosend starts at On request and Sendy at $69/one-time.
Does Moosend or Sendy run on more platforms?
Moosend runs on Web, API. Sendy runs on Web, Linux.
What is Moosend best used for?
Moosend is most often used for a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it, a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead, an agency managing several small client lists that needs automation on every account without per-account tier jumps, a business moving off mailchimp purely on cost that still needs landing pages and a working automation builder. Of those, a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it and a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead are not what Sendy is typically brought in for.
What can Moosend do that Sendy cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms. Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders. Both handle Segmentation, Reporting.

Answered from the vendors’ own pages

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Sendy: What does it actually cost to send?

The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Sendy: Are updates free forever?

No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Sendy: Do I need to know how to set up a server?

Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

Sendy: What happens if Amazon suspends my SES account?

Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.

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