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Email Marketing · head to head

Moosend vs Ortto

Moosend logo

Moosend

Email Marketing

Low-cost email marketing from 9 US dollars a month, owned by Sitecore since 2021

From
On request
Rated
-
Full reviewWebsite
Ortto logo

Ortto

Email Marketing

Australian marketing automation with a customer data platform and analytics included rather than sold separately

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Moosend there is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.; Ortto contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • They diverge on capability: Moosend covers All features at every tier, Ortto covers Customer data platform.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Moosend and Ortto actually diverge.

Attributes where Moosend and Ortto differ
AttributeMoosendOrtto
Pricing modelPer month by contact countquote
PlatformsWeb, APIWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moosend

  • All features at every tier
  • Automation workflows
  • Drag-and-drop email builder
  • Landing pages and forms
  • Segmentation
  • SMTP relay
  • Credit model
  • Ecommerce tracking

Only in Ortto

  • Customer data platform
  • Journeys
  • Talk
  • Dashboards and reports
  • Playbooks
  • Capture

What people use each for

The jobs each tool is most often brought in to do.

Moosend

  • A small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock itnot Ortto
  • A charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs insteadnot Ortto
  • An agency managing several small client lists that needs automation on every account without per-account tier jumpsnot Ortto
  • A business moving off Mailchimp purely on cost that still needs landing pages and a working automation buildernot Ortto

Ortto

  • A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two toolsnot Moosend
  • A small team replacing a stack of email tool, chat widget and dashboard product with one subscriptionnot Moosend
  • Reporting on revenue by campaign and cohort without exporting events to a warehouse firstnot Moosend
  • Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendornot Moosend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moosend

  • There is no free forever plan, only a 30-day trial, so a very small list that would sit inside Mailchimp or MailerLite free tiers has to start paying immediately.
  • Sitecore acquired Moosend in 2021 and Moosend is a low-price product inside an enterprise digital experience vendor, so it competes for investment against products with far higher deal values.
  • The prices for higher contact tiers are not shown as a table; you must select your contact count to reveal a figure, which makes comparing the cost curve against competitors tedious.
  • The integration catalogue is small compared with Klaviyo or ActiveCampaign, and deep ecommerce features such as predictive segmentation and advanced product recommendations are shallow by comparison.
  • Deliverability on shared infrastructure at the entry tier is adequate rather than good, and dedicated IP access sits in the quoted Enterprise tier, which matters if you send high volume to cold-ish lists.

Ortto

  • Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
  • Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
  • Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
  • The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
  • Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.

Pricing, plan by plan

Moosend

On request
  • Pro$9/month
    • 500 contacts at this price, scaling with list size
    • Unlimited emails
    • Automation workflows
  • Moosend+$undefined/month
    • Pro features plus selected enterprise add-ons
    • Configured per customer
    • Pricing quoted, not published
  • Enterprise$undefined/month
    • Dedicated account management and SLA
    • Custom reporting and priority support
    • Dedicated IP options
  • Email credits$350/month
    • 350,000 credits for 350 US dollars, scaling to 1,000,000 for 1,000
    • No monthly subscription required
    • Suited to businesses that send in bursts rather than continuously

Ortto

On request
  • Ortto$undefined/month
    • Priced by number of contacts held, with separate email and SMS send allowances
    • Talk live chat and additional seats charged separately
    • Monthly and annual terms available

Which should you pick?

Choose Moosend if

  • You need all features at every tier.
  • You work on Web, API.
  • You also want automation workflows.
Moosend review

Choose Ortto if

  • You need customer data platform.
  • You work on Web, REST API.
  • You also want journeys.
Ortto review

Questions people ask

Is Moosend or Ortto better?
Neither clearly leads. Moosend starts at On request and Ortto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moosend or Ortto?
Moosend starts at On request and Ortto at On request.
Does Moosend or Ortto run on more platforms?
Moosend runs on Web, API. Ortto runs on Web, REST API.
What is Moosend best used for?
Moosend is most often used for a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it, a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead, an agency managing several small client lists that needs automation on every account without per-account tier jumps, a business moving off mailchimp purely on cost that still needs landing pages and a working automation builder. Of those, a small ecommerce store that wants abandoned cart automation without paying for a tier upgrade to unlock it and a charity or seasonal business that sends heavily twice a year and would waste a monthly subscription, using the credit packs instead are not what Ortto is typically brought in for.
What can Moosend do that Ortto cannot?
Moosend covers All features at every tier, Automation workflows, Drag-and-drop email builder, Landing pages and forms. Ortto covers Customer data platform, Journeys, Talk, Dashboards and reports.

Answered from the vendors’ own pages

Moosend: Does Moosend have a free plan?

No. It has a 30-day trial with unlimited sends to 1,000 contacts, then you must move to a paid plan or buy credits.

Ortto: Is Ortto the same product as Autopilot?

It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.

Moosend: Are features restricted on the cheapest plan?

No, and this is the main reason to choose it. Every Pro feature is available at every contact tier; only list size changes the price.

Ortto: Do inactive contacts cost money?

Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.

Moosend: Who owns Moosend?

Sitecore, which acquired it in 2021. The product remains sold under the Moosend name at its own pricing.

Ortto: Can it replace a BI tool?

For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.

Moosend: What are email credits for?

Irregular senders. 350 US dollars buys 350,000 credits with no monthly subscription, which is cheaper than a year of subscription for a business that sends in bursts.

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