Softwr

Influencer Marketing · head to head

Influential vs Later Influence

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Later Influence logo

Later Influence

Influencer Marketing

Influencer marketing meets social scheduling

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Later Influence has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Later Influence starter plan limited to 30 posts per profile per month
  • They diverge on capability: Influential covers Creator discovery, Later Influence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Later Influence actually diverge.

Attributes where Influential and Later Influence differ
AttributeInfluentialLater Influence
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb, Ios, Android, Api
Founded20132014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Advanced reporting
  • Twitter
  • Salesforce

Only in Later Influence

  • Influencer discovery
  • Ambassador programs
  • UGC collection
  • Social scheduling
  • Loyalty programs
  • Analytics
  • Shopify
  • Pinterest

Both cover

  • Campaign management
  • Content library
  • Instagram
  • TikTok
  • YouTube
  • SOC2
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Later Influence
  • Running large brand influencer campaigns as a managed engagementnot Later Influence

Later Influence

  • Discovering creators with risk flagging before a brand partnershipnot Influential
  • Benchmarking what creators are actually paid across channels to set compensationnot Influential
  • Reporting on paid, organic and sales performance from one creator campaignnot Influential
  • Recruiting creators through the Mavely networknot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Later Influence

  • Starter plan limited to 30 posts per profile per month
  • Starter plan includes only 5 AI credits monthly

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Later Influence

Free
  • Starter$18.75/month
    • 1 social set (8 profiles)
    • 1 user
    • 30 posts per profile monthly
  • Growth$37.5/month
    • 2 social sets (16 profiles)
    • 2 users
    • 180 posts per profile monthly
  • Scale$82.5/month
    • 6 social sets (48 profiles)
    • 4 users
    • Unlimited posts

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want content tracking.
Influential review

Choose Later Influence if

  • You need influencer discovery.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want ambassador programs.
Later Influence review

Questions people ask

Is Influential or Later Influence better?
Neither clearly leads. Influential starts at On request and Later Influence at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Later Influence?
Later Influence has a free tier; the other does not. Paid plans start at On request for Influential and Free for Later Influence.
Does Influential or Later Influence run on more platforms?
Influential runs on Web, Api. Later Influence runs on Web, Ios, Android, Api.
Can I use Later Influence for free?
Yes. Later Influence has a free tier, so you can try it without paying. Influential starts at On request.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Later Influence is typically brought in for.
What can Influential do that Later Influence cannot?
Influential covers Creator discovery, Content tracking, Audience analysis, Performance analytics. Later Influence covers Influencer discovery, Ambassador programs, UGC collection, Social scheduling. Both handle Campaign management, Content library, Instagram, TikTok.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Later Influence: How much does Later Influence cost?

Later Influence pricing starts at $18.75/month (Starter plan) when billed annually. Growth plan costs $37.50/month and Scale plan costs $82.50/month, all with 25% annual discount applied.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Later Influence: Does Later Influence offer a free trial?

Yes, Later Influence offers a 14-day free trial available across all pricing plans.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Later Influence: How many user accounts can I add to each plan?

Starter plan includes 1 user, Growth plan includes 2 users, and Scale plan includes 4 users.

Source
Share

Related pages

More on Influential

More on Later Influence

Keep looking

Other head to heads