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Influencer Marketing · head to head

Impact.com vs Influential

Impact.com logo

Impact.com

Influencer Marketing

The partnership management platform

From
On request
Rated
-
Full reviewWebsite
Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Impact.com no pricing is published anywhere, and no cost driver or minimum is stated; Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • They diverge on capability: Impact.com covers Partner discovery, Influential covers Creator discovery.

Where they differ

Only the attributes on which Impact.com and Influential actually diverge.

Attributes where Impact.com and Influential differ
AttributeImpact.comInfluential
Founded20082013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Impact.com

  • Partner discovery
  • Contract management
  • Cross-device tracking
  • Fraud protection
  • Performance optimization
  • Global payments
  • Multi-program management
  • Attribution modeling

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Both cover

  • Salesforce
  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Impact.com

  • Managing affiliate and partnership programmes at scalenot Influential
  • Tracking partner referrals and paying commissionsnot Influential

Influential

  • Matching brands to creators using audience and performance datanot Impact.com
  • Running large brand influencer campaigns as a managed engagementnot Impact.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Impact.com

  • No pricing is published anywhere, and no cost driver or minimum is stated
  • Brands and agencies must request a demo to reach any figure
  • The plans page carries no rates

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Pricing, plan by plan

Impact.com

On request
  • Starter$undefined/month
    • Partner discovery
    • Basic tracking
    • Standard reporting
  • Professional$undefined/month
    • Advanced tracking
    • Contract management
    • Performance optimization
  • Enterprise$undefined/month
    • Multi-program management
    • Fraud protection
    • Custom integrations

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Which should you pick?

Choose Impact.com if

  • You need partner discovery.
  • You work on Web, Api.
  • You also want contract management.
Impact.com review

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Questions people ask

Is Impact.com or Influential better?
Neither clearly leads. Impact.com starts at On request and Influential at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Impact.com or Influential?
Impact.com starts at On request and Influential at On request.
Does Impact.com or Influential run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Impact.com best used for?
Impact.com is most often used for managing affiliate and partnership programmes at scale, tracking partner referrals and paying commissions. Of those, managing affiliate and partnership programmes at scale and tracking partner referrals and paying commissions are not what Influential is typically brought in for.
What can Impact.com do that Influential cannot?
Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Both handle Salesforce, SOC2, GDPR, Cloud deployment.
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Related pages

More on Impact.com

More on Influential

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