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Audiense vs Influential

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Influential logo

Influential

Software

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • They diverge on capability: Audiense covers Audience segmentation, Influential covers Creator discovery.

Where they differ

Only the attributes on which Audiense and Influential actually diverge.

Attributes where Audiense and Influential differ
AttributeAudienseInfluential
Starting price$948/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Api
Founded20112013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Both cover

  • Instagram
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Influential
  • Influencer discoverynot Influential
  • Campaign planningnot Influential
  • Segmentationnot Influential

Influential

  • Matching brands to creators using audience and performance datanot Audiense
  • Running large brand influencer campaigns as a managed engagementnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Questions people ask

Is Audiense or Influential better?
Neither clearly leads. Audiense starts at $948/year and Influential at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Influential?
Audiense starts at $948/year and Influential at On request.
Does Audiense or Influential run on more platforms?
Audiense runs on Web. Influential runs on Web, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Influential is typically brought in for.
What can Audiense do that Influential cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Both handle Instagram, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

More on Audiense

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