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Influencer Marketing · head to head

Influential vs Julius

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • They diverge on capability: Influential covers Creator discovery, Julius covers AI-powered analytics.

Where they differ

Only the attributes on which Influential and Julius actually diverge.

Attributes where Influential and Julius differ
AttributeInfluentialJulius
Founded20132017

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Audience insights
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Julius
  • Running large brand influencer campaigns as a managed engagementnot Julius

Julius

  • Searching influencer profiles across eight social networksnot Influential
  • Managing influencer campaigns for brands and agencies in one placenot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Questions people ask

Is Influential or Julius better?
Neither clearly leads. Influential starts at On request and Julius at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Julius?
Influential starts at On request and Julius at On request.
Does Influential or Julius run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Julius is typically brought in for.
What can Influential do that Julius cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Julius covers AI-powered analytics, Creator recommendations, Audience insights, Campaign analysis. Both handle Instagram, TikTok, YouTube, Twitter.
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