Softwr

Influencer Marketing · head to head

Brandbassador vs Influential

Brandbassador logo

Brandbassador

Influencer Marketing

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite
Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.; Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • They diverge on capability: Brandbassador covers Content distribution, Influential covers Creator discovery.

Where they differ

Only the attributes on which Brandbassador and Influential actually diverge.

Attributes where Brandbassador and Influential differ
AttributeBrandbassadorInfluential
Starting price$599/monthOn request
PlatformsWeb, MobileWeb, Api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandbassador

  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • LinkedIn
  • Facebook

Only in Influential

  • Creator discovery
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting
  • TikTok

Both cover

  • Campaign management
  • Instagram
  • Twitter
  • Salesforce
  • GDPR
  • SOC2
  • Data encryption
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Brandbassador

  • Employee advocacynot Influential
  • Brand advocacynot Influential
  • Content amplificationnot Influential

Influential

  • Matching brands to creators using audience and performance datanot Brandbassador
  • Running large brand influencer campaigns as a managed engagementnot Brandbassador

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Pricing, plan by plan

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Which should you pick?

Choose Brandbassador if

  • You need content distribution.
  • You work on Web, Mobile.
  • You also want employee advocacy.
Brandbassador review

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want content tracking.
Influential review

Questions people ask

Is Brandbassador or Influential better?
Neither clearly leads. Brandbassador starts at $599/month and Influential at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandbassador or Influential?
Brandbassador starts at $599/month and Influential at On request.
Does Brandbassador or Influential run on more platforms?
Brandbassador runs on Web, Mobile. Influential runs on Web, Api.
What is Brandbassador best used for?
Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what Influential is typically brought in for.
What can Brandbassador do that Influential cannot?
Brandbassador covers Content distribution, Employee advocacy, Influencer management, Performance tracking. Influential covers Creator discovery, Content tracking, Audience analysis, Performance analytics. Both handle Campaign management, Instagram, Twitter, Salesforce.
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Related pages

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