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Popular Pays vs Sprout Social

Popular Pays logo

Popular Pays

Software

Simplified influencer payment and management platform

From
$499/month
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Popular Pays popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Popular Pays covers Creator discovery, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Popular Pays and Sprout Social actually diverge.

Attributes where Popular Pays and Sprout Social differ
AttributePopular PaysSprout Social
Starting price$499/month$249/month
PlatformsWeb, MobileWeb, Ios, Android, Api
Founded20152010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Popular Pays

  • Creator discovery
  • Campaign management
  • Payment processing
  • Content tracking
  • Contract management
  • Performance analytics
  • ROI calculation
  • Instagram

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Popular Pays

  • Campaign managementnot Sprout Social
  • Influencer paymentsnot Sprout Social
  • Content trackingnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Popular Pays
  • Centralising creator outreach, contracting, approvals and paymentsnot Popular Pays
  • Measuring creator-driven revenue with first-party analytics and attributionnot Popular Pays
  • Building a creator pipeline through branded application pagesnot Popular Pays

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Popular Pays

  • Popular Pays gates its tools into 'Suite' (ongoing full access) versus 'Single Buy' (one-time activation) and requires a demo request for either, per its archived pricing page (24 March 2023), with no price shown

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Popular Pays

$499/month
  • Startup$499/month
    • Basic creator search
    • Campaign management
    • Payment processing
  • Growth$999/month
    • Advanced search
    • Contract templates
    • Analytics dashboard

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Popular Pays if

  • You need creator discovery.
  • You work on Web, Mobile.
  • You also want campaign management.
Popular Pays review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Popular Pays or Sprout Social better?
Neither clearly leads. Popular Pays starts at $499/month and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Popular Pays or Sprout Social?
Popular Pays starts at $499/month and Sprout Social at $249/month.
Does Popular Pays or Sprout Social run on more platforms?
Popular Pays runs on Web, Mobile. Sprout Social runs on Web, Ios, Android, Api.
What is Popular Pays best used for?
Popular Pays is most often used for campaign management, influencer payments, content tracking. Of those, campaign management and influencer payments are not what Sprout Social is typically brought in for.
What can Popular Pays do that Sprout Social cannot?
Popular Pays covers Creator discovery, Campaign management, Payment processing, Content tracking. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle GDPR, Cloud deployment, Web support.
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Related pages

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