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Software · head to head

Cohley vs Influential

C

Cohley

Software

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Influential logo

Influential

Software

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • They diverge on capability: Cohley covers Photo content, Influential covers Creator discovery.

Where they differ

Only the attributes on which Cohley and Influential actually diverge.

Attributes where Cohley and Influential differ
AttributeCohleyInfluential
Founded20162013

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • A/B testing
  • Shopify
  • Salesforce Commerce Cloud

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • ROI measurement
  • Advanced reporting
  • TikTok
  • YouTube

Both cover

  • Content library
  • Performance analytics
  • Instagram
  • GDPR
  • SOC2
  • Data encryption
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Influential
  • Video contentnot Influential
  • Customer reviewsnot Influential
  • Social contentnot Influential
  • Ad creativenot Influential

Influential

  • Matching brands to creators using audience and performance datanot Cohley
  • Running large brand influencer campaigns as a managed engagementnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Questions people ask

Is Cohley or Influential better?
Neither clearly leads. Cohley starts at On request and Influential at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Influential?
Cohley starts at On request and Influential at On request.
Does Cohley or Influential run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Influential is typically brought in for.
What can Cohley do that Influential cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Both handle Content library, Performance analytics, Instagram, GDPR.
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Related pages

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