Influencer Marketing · alternatives
Alternatives to Influential
21 influencer marketing tools sit alongside Influential in this directory. Below is what separates each from Influential on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 21
- With a free tier
- 8
- Cheaper to start
- -
- Influential starts at
- On request
Why people look past Influential
Only what the record supports. Each point below is a figure on the Influential entry measured against the tools listed beside it.
There is no free tier
The record for Influential carries no free tier, so evaluating it means paying first. 8 of the 21 alternatives below can be used without paying.
There is only one tier
Influential publishes a single plan, Enterprise at On request. There is no smaller tier to drop to if the fit is wrong or the budget moves.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The partnership management platform
- Publishes an entry price of $30/month, where Influential does not.
- 4 tiers to Influential's 1.
Affiliate and influencer marketing for e-commerce
- Publishes an entry price of $99/month, where Influential does not.
Enterprise influencer marketing intelligence
- 3 tiers to Influential's 1.
The all-in-one creator management platform
- Can be used without paying; Influential cannot.
- Publishes an entry price of $200/month, where Influential does not.
- Sold on a usage-based model rather than subscription.
- 5 tiers to Influential's 1.
Influencer marketing made simple for Shopify
- Can be used without paying; Influential cannot.
- Publishes an entry price of Free, where Influential does not.
- Sold on a freemium model rather than subscription.
- 2 tiers to Influential's 1.
AI-powered influencer analytics and discovery
- Can be used without paying; Influential cannot.
- Sold on a freemium model rather than subscription.
Every Influential alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Influential (this page) | On request | Subscription | 1 | |
| Impact.comThe partnership management platform | $30/month | Subscription | 4 | vs Influential |
| RefersionAffiliate and influencer marketing for e-commerce | $99/month | Subscription | 1 | vs Influential |
| CreatorIQEnterprise influencer marketing intelligence | On request | Subscription | 3 | vs Influential |
| GrinThe all-in-one creator management platform | Free, then $200/month | Usage-based | 5 | vs Influential |
| Dovetale | Free | Freemium | 2 | vs Influential |
| HypeAuditor | Free | Freemium | - | vs Influential |
| Fohr | Free | Transaction | 1 | vs Influential |
| Influencity | Free, then $168/month | Subscription | 4 | vs Influential |
| Heepsy | Free, then $69/month | Freemium | 4 | vs Influential |
| Collabstr | Free, then $149/month | Freemium | 3 | vs Influential |
| Afluencer | Free, then $29/month | Subscription | 6 | vs Influential |
| The Influencer Marketing Factory | $5000/project | Quote | 2 | vs Influential |
| Brandbassador | $599/month | Subscription | 2 | vs Influential |
| Creator.co | $460/month | Subscription | 3 | vs Influential |
| AspireIQ | On request | Subscription | 3 | vs Influential |
| Emplifi | $1249/month | Subscription | 3 | vs Influential |
| Captiv8 | On request | Subscription | 1 | vs Influential |
| Billo | $59/one-time | Usage-based | 3 | vs Influential |
| Audiense | $948/year | - | - | vs Influential |
| Cohley | On request | Subscription | 3 | vs Influential |
| #paid | On request | Subscription | 3 | vs Influential |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Influential badges page.
Cheaper ways to solve the same problem
Free to start (8)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Grin , Free, then $200/month
- Dovetale , Free
- HypeAuditor , Free
- Fohr , Free
- Influencity , Free, then $168/month
- Heepsy , Free, then $69/month
- Collabstr , Free, then $149/month
- Afluencer , Free, then $29/month
What you would be giving up
Influential is most often brought in for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Influential is broadly right and the question is cost, the Influential pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Influencer Marketing category lists everything the directory holds, and best influencer marketing tools ranks them.
Influential runs on web, api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Influential alternatives
- What are the main alternatives to Influential?
- 21 other influencer marketing tools are listed in this directory, led by Impact.com, Refersion, CreatorIQ, Grin. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Influential?
- 8 of the alternatives listed here can be used without paying: Grin, Dovetale, HypeAuditor, Fohr, Influencity.
- Why do people look for an alternative to Influential?
- On the figures on record, 2 things stand out: there is no free tier; there is only one tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Influential?
- Influential is most often brought in for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Influential?
- None of the influencer marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Influential alternatives chosen?
- They are the tools filed in the same category, Influencer Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Influential against one of these directly?
- Every alternative below has a side-by-side page against Influential covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every influencer marketing tool?
- No. It covers what this directory holds in the Influencer Marketing category, 21 tools beside Influential. The category page lists the rest of the catalogue as it grows.