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Influencer Marketing · head to head

Influential vs Klear

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Klear no pricing is published for any of the four tiers
  • They diverge on capability: Influential covers Creator discovery, Klear covers AI-powered discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Klear actually diverge.

Attributes where Influential and Klear differ
AttributeInfluentialKlear
Founded20132012

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Content tracking
  • Audience analysis
  • ROI measurement
  • Content library
  • Advanced reporting
  • Salesforce
  • Web support

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Influencer CRM
  • Social listening
  • Competitor tracking
  • Reporting
  • Meltwater
  • Facebook

Both cover

  • Campaign management
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • SOC2
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Klear
  • Running large brand influencer campaigns as a managed engagementnot Klear

Klear

  • Influencer marketing platformnot Influential
  • Social media monitoringnot Influential
  • Influencer discovery and outreachnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want content tracking.
Influential review

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Questions people ask

Is Influential or Klear better?
Neither clearly leads. Influential starts at On request and Klear at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Klear?
Influential starts at On request and Klear at On request.
Does Influential or Klear run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Klear is typically brought in for.
What can Influential do that Klear cannot?
Influential covers Creator discovery, Content tracking, Audience analysis, ROI measurement. Klear covers AI-powered discovery, Demographic analysis, Influencer CRM, Social listening. Both handle Campaign management, Performance analytics, Instagram, TikTok.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
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