Influencer Marketing · head to head
Influential vs Modash
Influential
Influencer Marketing
Enterprise influencer marketing platform
- From
- On request
- Rated
- -
The short version
- Only Modash has a free tier, so it costs nothing to try first.
- Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- They diverge on capability: Influential covers Creator discovery, Modash covers 250M+ creator database.
Where they differ
Only the attributes on which Influential and Modash actually diverge.
| Attribute | Influential | Modash |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Founded | 2013 | 2018 |
Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influential
- Creator discovery
- Campaign management
- Content tracking
- Audience analysis
- Performance analytics
- ROI measurement
- Content library
- Advanced reporting
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Data export
- Email finder
Both cover
- TikTok
- YouTube
- GDPR
- Data encryption
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Influential
- Matching brands to creators using audience and performance datanot Modash
- Running large brand influencer campaigns as a managed engagementnot Modash
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Influential
- Vetting influencer audience quality before outreachnot Influential
- Tracking creator content and campaign performancenot Influential
- Paying creators and running affiliate programmes from one platformnot Influential
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influential
- Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
- No price, package or minimum is published; the site offers only a 30-minute call
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Pricing, plan by plan
Influential
On request- Enterprise$undefined/month
- Creator discovery
- Campaign management
- Content tracking
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Which should you pick?
Choose Influential if
- You need creator discovery.
- You work on Web, Api.
- You also want campaign management.
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Questions people ask
- Is Influential or Modash better?
- Neither clearly leads. Influential starts at On request and Modash at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influential or Modash?
- Modash has a free tier; the other does not. Paid plans start at On request for Influential and Free for Modash.
- Does Influential or Modash run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Modash for free?
- Yes. Modash has a free tier, so you can try it without paying. Influential starts at On request.
- What is Influential best used for?
- Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Modash is typically brought in for.
- What can Influential do that Modash cannot?
- Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, GDPR.