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Influencer Marketing · head to head

Influential vs Modash

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Modash logo

Modash

Influencer Marketing

Find any influencer on Earth

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • They diverge on capability: Influential covers Creator discovery, Modash covers 250M+ creator database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Modash actually diverge.

Attributes where Influential and Modash differ
AttributeInfluentialModash
Starting priceOn request$199/month
Founded20132018

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Modash

  • 250M+ creator database
  • Audience demographics
  • Fake follower detection
  • Lookalike discovery
  • Campaign monitoring
  • Influencer CRM
  • Data export
  • Email finder

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Modash
  • Running large brand influencer campaigns as a managed engagementnot Modash

Modash

  • Searching a creator database for Instagram, TikTok and YouTube influencersnot Influential
  • Vetting influencer audience quality before outreachnot Influential
  • Tracking creator content and campaign performancenot Influential
  • Paying creators and running affiliate programmes from one platformnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Modash

  • Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
  • Essentials plan excludes creator payments and affiliate features entirely
  • Tracked creators are capped at 100 on Essentials and 250 on Performance
  • Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
  • Exceeding a plan limit requires upgrading the plan rather than paying an overage
  • Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
  • Enterprise starts at $14,700 per year and is the only plan with customisable quotas
  • The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Modash

$199/month
  • Essentials$199/month
    • 300 opened profiles/month
    • 150 creator email unlocks/month
    • 100 tracked creators
  • Essentials Annual$2388/year
    • 25% discount from monthly billing
  • Performance$499/month
    • 800 opened profiles/month
    • 400 creator email unlocks/month
    • 250 tracked creators
  • Performance Annual$5988/year
    • 14% discount from monthly billing

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Modash if

  • You need 250m+ creator database.
  • You work on Web, Api.
  • You also want audience demographics.
Modash review

Questions people ask

Is Influential or Modash better?
Neither clearly leads. Influential starts at On request and Modash at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Modash?
Influential starts at On request and Modash at $199/month.
Does Influential or Modash run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Modash is typically brought in for.
What can Influential do that Modash cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Modash: How much does Modash cost?

Modash costs 199 USD/month (Essentials), 499 USD/month (Performance), or 14,700 USD/year minimum (Enterprise). Annual plans provide 14-25% discounts.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Modash: Is there a free trial?

Yes, a 14-day free trial is available without requiring a credit card, with limited access to 20 profile views, 6 email unlocks, and 10 tracked creators.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Modash: What are the usage limits per plan?

Essentials includes 300 opened profiles/month, 150 email unlocks/month, 100 tracked creators, and 2 team members. Performance increases to 800 profiles, 400 unlocks, 250 creators, and 5 team members.

Source
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