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Software · head to head

OpenInfluence vs Sprout Social

O

OpenInfluence

Software

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Only OpenInfluence has a free tier, so it costs nothing to try first.
  • They diverge on capability: OpenInfluence covers Creator discovery, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which OpenInfluence and Sprout Social actually diverge.

Attributes where OpenInfluence and Sprout Social differ
AttributeOpenInfluenceSprout Social
Starting priceFree$249/month
Pricing modelopen-sourcesubscription
Free tierYesNo
PlatformsWeb, Self-hosted, ApiWeb, Ios, Android, Api
Founded20192010

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot OpenInfluence
  • Centralising creator outreach, contracting, approvals and paymentsnot OpenInfluence
  • Measuring creator-driven revenue with first-party analytics and attributionnot OpenInfluence
  • Building a creator pipeline through branded application pagesnot OpenInfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is OpenInfluence or Sprout Social better?
Neither clearly leads. OpenInfluence starts at Free and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenInfluence or Sprout Social?
OpenInfluence has a free tier; the other does not. Paid plans start at Free for OpenInfluence and $249/month for Sprout Social.
Does OpenInfluence or Sprout Social run on more platforms?
OpenInfluence runs on Web, Self-hosted, Api. Sprout Social runs on Web, Ios, Android, Api.
Can I use OpenInfluence for free?
Yes. OpenInfluence has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
What can OpenInfluence do that Sprout Social cannot?
OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle GDPR, Cloud deployment, Web support, Api support.
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Related pages

More on OpenInfluence

More on Sprout Social

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