Softwr

Influencer Marketing · head to head

Influencity vs Traackr

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Traackr no pricing published on website - requires direct sales consultation
  • They diverge on capability: Influencity covers AI-powered discovery, Traackr covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influencity and Traackr actually diverge.

Attributes where Influencity and Traackr differ
AttributeInfluencityTraackr
Starting priceFreeOn request
Free tierYesNo
Founded20142008

Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Twitter
  • Google Analytics
  • GDPR
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Traackr
  • Campaign managementnot Traackr
  • Audience analysisnot Traackr
  • Competitor researchnot Traackr
  • ROI measurementnot Traackr

Traackr

  • Influencer discovery and creator relationship managementnot Influencity
  • Campaign activation and coordination across creatorsnot Influencity
  • Attribution tracking from creator content to customer checkoutnot Influencity
  • Enterprise influencer marketing campaign managementnot Influencity
  • Global team coordination for DTC brands and agenciesnot Influencity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Traackr

  • No pricing published on website - requires direct sales consultation
  • Custom pricing model makes it difficult to budget and compare alternatives
  • Requires scheduling a call with a platform specialist to discuss pricing
  • No free trial or freemium tier available

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Influencity or Traackr better?
Neither clearly leads. Influencity starts at Free and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Traackr?
Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and On request for Traackr.
Does Influencity or Traackr run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Traackr starts at On request.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Traackr is typically brought in for.
What can Influencity do that Traackr cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Instagram, TikTok, YouTube, Twitter.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Traackr: How much does Traackr cost?

Traackr does not publish pricing on its website. The pricing page invites customers to 'Request pricing' and 'Schedule a call with one of our platform specialists to get you more information on our pricing and packages.'

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Traackr: Is there a free trial for Traackr?

Traackr does not mention a free trial on its pricing page. Access to pricing and trials must be requested through direct sales consultation.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Traackr: What industries does Traackr serve?

Traackr serves Beauty & Personal Care, Fashion & Apparel, Food & Beverage, Consumer Electronics, Media & Entertainment, Retail, and Travel & Hospitality industries with clients including L'Oréal, Sephora, Samsung, ASICS, and Pandora.

Source
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