Influencer Marketing · head to head
Influencity vs Traackr
Influencity
Influencer Marketing
Complete influencer marketing management
- From
- Free
- Rated
- -
Traackr
Influencer Marketing
The influencer marketing platform for data-driven teams
- From
- On request
- Rated
- -
The short version
- Only Influencity has a free tier, so it costs nothing to try first.
- Each has a real cost: Influencity influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart; Traackr pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
- They diverge on capability: Influencity covers AI-powered discovery, Traackr covers Influencer discovery.
Where they differ
Only the attributes on which Influencity and Traackr actually diverge.
| Attribute | Influencity | Traackr |
|---|---|---|
| Starting price | Free | On request |
| Free tier | Yes | No |
| Founded | 2014 | 2008 |
Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influencity
- AI-powered discovery
- 200M+ profiles
- Audience analysis
- Campaign management
- Performance analytics
- Competitor benchmarking
- Custom workflows
- Team collaboration
Only in Traackr
- Influencer discovery
- Advanced analytics
- Competitive benchmarking
- Market research
- Campaign optimization
- Influencer vetting
- Spend optimization
- Brand safety
Both cover
- TikTok
- YouTube
- Google Analytics
- GDPR
- SOC2
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Influencity
- Influencer discoverynot Traackr
- Campaign managementnot Traackr
- Audience analysisnot Traackr
- Competitor researchnot Traackr
- ROI measurementnot Traackr
Traackr
- Selecting creators for a brand programmenot Influencity
- Executing and coordinating influencer campaignsnot Influencity
- Measuring influencer marketing performance and spendnot Influencity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influencity
- Influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
Traackr
- Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
- The product is split into Plan, Activate and Measure modules rather than sold as one platform
Pricing, plan by plan
Influencity
Free- FreeFree
- Limited searches
- Basic profiles
- 5 lists
- Basic$168/month
- 5,000 searches
- Full profiles
- Campaign management
- Professional$348/month
- 15,000 searches
- Advanced analytics
- Team collaboration
- Business$698/month
- Unlimited searches
- API access
- Custom workflows
Traackr
On request- Standard$undefined/month
- Influencer discovery
- Basic analytics
- Campaign tracking
- Advanced$undefined/month
- Advanced analytics
- Competitive benchmarking
- Market insights
- Enterprise$undefined/month
- Custom solutions
- API access
- Global coverage
Which should you pick?
Choose Influencity if
- You need ai-powered discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want 200m+ profiles.
Choose Traackr if
- You need influencer discovery.
- You work on Web, Api.
- You also want advanced analytics.
Questions people ask
- Is Influencity or Traackr better?
- Neither clearly leads. Influencity starts at Free and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influencity or Traackr?
- Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and On request for Traackr.
- Does Influencity or Traackr run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Influencity for free?
- Yes. Influencity has a free tier, so you can try it without paying. Traackr starts at On request.
- What is Influencity best used for?
- Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Traackr is typically brought in for.
- What can Influencity do that Traackr cannot?
- Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Instagram, TikTok, YouTube, Twitter.