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Influencer Marketing · head to head

Captiv8 vs Obviously

Captiv8 logo

Captiv8

Influencer Marketing

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite
Obviously logo

Obviously

Influencer Marketing

AI-powered influencer identification and campaign platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Obviously has a free tier, so it costs nothing to try first.
  • Each has a real cost: Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed; Obviously pricing not published for Startup, SMB, and Enterprise plans; contact required
  • They diverge on capability: Captiv8 covers Creator discovery, Obviously covers AI influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Captiv8 and Obviously actually diverge.

Attributes where Captiv8 and Obviously differ
AttributeCaptiv8Obviously
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20162020

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Only in Obviously

  • AI influencer discovery
  • Audience analysis
  • Engagement prediction
  • Micro-influencer identification
  • Campaign automation
  • Performance analytics
  • Authenticity scoring
  • Twitter

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot Obviously
  • Running creator-led commerce through branded storefronts and TikTok Shopnot Obviously
  • Attributing sales to creators through affiliate links and commerce integrationsnot Obviously
  • Talent agencies managing rosters through the Talent Management Portalnot Obviously

Obviously

  • Outsourcing end-to-end influencer campaign management to an agencynot Captiv8
  • Building a dedicated creator network for a single brandnot Captiv8
  • Commissioning creator-produced content for brand channelsnot Captiv8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

Obviously

  • Pricing not published for Startup, SMB, and Enterprise plans; contact required
  • Free tier excludes time series, clustering, AI agents, custom LLMs, and RPA automations
  • Note: Obviously AI was archived and rebranded as Zams as of 2025

Pricing, plan by plan

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

Obviously

Free
  • FreeFree
    • 1,200 predictions per month
    • 1 user seat
    • Up to 10MB files
  • Startup$null/mo
    • Up to 100MB files
    • 1 million rows
    • 1 use case
  • SMB$null/mo
    • Up to 1GB files
    • 100 million rows
    • 3 use cases
  • Enterprise$null/mo
    • Up to 10GB files
    • 250 million rows
    • 5 use cases

Which should you pick?

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Choose Obviously if

  • You need ai influencer discovery.
  • You want to start without paying.
  • You also want audience analysis.
Obviously review

Questions people ask

Is Captiv8 or Obviously better?
Neither clearly leads. Captiv8 starts at On request and Obviously at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captiv8 or Obviously?
Obviously has a free tier; the other does not. Paid plans start at On request for Captiv8 and Free for Obviously.
Does Captiv8 or Obviously run on more platforms?
Captiv8 runs on Web, Api. Obviously runs on Web.
Can I use Obviously for free?
Yes. Obviously has a free tier, so you can try it without paying. Captiv8 starts at On request.
What is Captiv8 best used for?
Captiv8 is most often used for discovering creators and running campaign workflow, amplification and measurement in one suite, running creator-led commerce through branded storefronts and tiktok shop, attributing sales to creators through affiliate links and commerce integrations, talent agencies managing rosters through the talent management portal. Of those, discovering creators and running campaign workflow, amplification and measurement in one suite and running creator-led commerce through branded storefronts and tiktok shop are not what Obviously is typically brought in for.
What can Captiv8 do that Obviously cannot?
Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. Obviously covers AI influencer discovery, Audience analysis, Engagement prediction, Micro-influencer identification. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Captiv8: How do I obtain Captiv8 pricing?

Pricing is not published online. Interested customers should use the 'Get a Demo' button or contact the sales team at [email protected] to discuss pricing and options.

Source
Obviously: How much does Obviously AI cost?

Obviously AI offers a free tier with 1,200 predictions per month. Paid plans (Startup, SMB, Enterprise) have undisclosed pricing and require contacting the vendor.

Source
Captiv8: Does Captiv8 offer a free trial?

No free trial is mentioned on the website. Customers must contact sales directly to discuss trial availability.

Source
Obviously: What is included in the free tier?

The free plan includes 1,200 predictions per month, 1 user seat, up to 10MB files, support for 10,000 rows maximum, classification and regression models, REST APIs, and email support.

Source
Captiv8: Is pricing based on usage or flat rates?

No pricing details are available on the website. The sales team at [email protected] would need to discuss pricing structure and options with interested customers.

Source
Obviously: What predictions count toward the Obviously AI free tier limit?

Predictions are counted per API call or per row in file uploads towards the monthly limit.

Source
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