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Logging · head to head

incident.io vs Loki

incident.io logo

incident.io

Logging

Software reliability platform with on-call management and agentic root cause analysis

From
Free
Rated
-
Full reviewWebsite
Loki logo

Loki

Logging

Like Prometheus but for Logs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: incident.io free plan limited to single team and basic features; Loki the Grafana Cloud free tier caps log ingestion at 50 GB a month with 14 day retention
  • They diverge on capability: incident.io covers Intelligent alert routing, Loki covers Log aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which incident.io and Loki actually diverge.

Attributes where incident.io and Loki differ
Attributeincident.ioLoki
Pricing modelsubscriptionopen-source
PlatformsWeb, Slack, Microsoft TeamsWeb, Api
Founded20212014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in incident.io

  • Intelligent alert routing
  • Agentic root cause analysis
  • On-call scheduling
  • Slack and Teams integration
  • AI call transcription
  • Status pages
  • Workflow automation

Only in Loki

  • Log aggregation
  • Label-based indexing
  • Real-time log streaming
  • LogQL query language
  • API
  • Webhooks
  • REST
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

incident.io

  • Manage incident response workflows in Slacknot Loki
  • Automatically investigate root causes with AInot Loki
  • Maintain on-call schedules across teamsnot Loki
  • Track incident metrics and trendsnot Loki
  • Communicate status to customers automaticallynot Loki

Loki

  • Aggregating application and infrastructure logs with label based indexingnot incident.io
  • Querying logs alongside metrics in Grafananot incident.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

incident.io

  • Free plan limited to single team and basic features
  • Per-user pricing increases costs for larger teams
  • Agentic features may require additional integrations
  • Advanced features concentrated in higher price tiers

Loki

  • The Grafana Cloud free tier caps log ingestion at 50 GB a month with 14 day retention
  • Paid log pricing is split across three separate meters, at $0.050 per GB processed, $0.400 per GB written and $0.100 per GB retained
  • Retaining logs is billed separately from ingesting them, so keeping data costs on an ongoing basis rather than once
  • The Pro plan carries a $19 a month platform fee before any usage charges

Pricing, plan by plan

incident.io

Free
  • BasicFree
    • Slack and Teams support
    • Single team on-call
    • Status pages
  • Pro$25/user-month
    • All Team features
    • Advanced insights
    • Custom dashboards
  • Enterprise$undefined/custom
    • All Pro features
    • Dedicated success manager
    • Advanced access controls

Loki

Free
  • FreeFree
    • Log aggregation
    • Label-based indexing
    • Real-time log streaming

Which should you pick?

Choose incident.io if

  • You need intelligent alert routing.
  • You want to start without paying.
  • You work on Web, Slack, Microsoft Teams.
  • You also want agentic root cause analysis.
incident.io review

Choose Loki if

  • You need log aggregation.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want label-based indexing.
Loki review

Questions people ask

Is incident.io or Loki better?
Neither clearly leads. incident.io starts at Free and Loki at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, incident.io or Loki?
incident.io starts at Free and Loki at Free.
Does incident.io or Loki run on more platforms?
incident.io runs on Web, Slack, Microsoft Teams. Loki runs on Web, Api.
Can I use incident.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is incident.io best used for?
incident.io is most often used for manage incident response workflows in slack, automatically investigate root causes with ai, maintain on-call schedules across teams, track incident metrics and trends. Of those, manage incident response workflows in slack and automatically investigate root causes with ai are not what Loki is typically brought in for.
What can incident.io do that Loki cannot?
incident.io covers Intelligent alert routing, Agentic root cause analysis, On-call scheduling, Slack and Teams integration. Loki covers Log aggregation, Label-based indexing, Real-time log streaming, LogQL query language.

Answered from the vendors’ own pages

incident.io: What is included in the free incident.io plan?

The Basic free plan includes Slack and Teams support, single team on-call, status pages, and 1 custom field, ideal for getting started with incident management.

Source
Loki: What does it cost to use Grafana Loki?

Loki is open source and free under the AGPLv3 license for self-hosted deployments. Grafana's managed Cloud Logs service includes a free tier up to 50GB of logs at no cost.

Source
incident.io: How much does on-call management cost?

On-call is an add-on costing $10/user/month for Team plan or $20/user/month for Pro plan, in addition to base incident management pricing.

Source
Loki: Are there paid options for Loki beyond the free tier?

Yes. Grafana Cloud Logs offers paid tiers for teams and enterprises, and Enterprise Logs provides self-managed options with expert support for organizations with data localization or privacy requirements.

Source
incident.io: Can incident.io integrate with my existing tools?

incident.io natively integrates with Slack and Microsoft Teams for incident management workflows, with additional integrations available.

Source
Loki: What license does open source Loki use?

Loki is released under the AGPLv3 license, which requires you to share modifications and publish your source code if you deploy modifications publicly.

Source
incident.io: What SLA does incident.io offer?

Only the Enterprise plan includes a 99.99% SLA guarantee. Basic, Team, and Pro plans do not have published SLAs.

Source
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