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Logging · head to head

incident.io vs Rootly

incident.io logo

incident.io

Logging

Software reliability platform with on-call management and agentic root cause analysis

From
Free
Rated
-
Rootly logo

Rootly

Logging

AI-native incident management with automation, on-call, and root cause analysis

From
$20/user-month
Rated
-

The short version

  • Only incident.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: incident.io free plan limited to single team and basic features; Rootly pricing higher than some competitors for basic features
  • They diverge on capability: incident.io covers Intelligent alert routing, Rootly covers AI SRE automation.

Where they differ

Only the attributes on which incident.io and Rootly actually diverge.

Attributes where incident.io and Rootly differ
Attributeincident.ioRootly
Starting priceFree$20/user-month
Free tierYesNo
PlatformsWeb, Slack, Microsoft TeamsWeb, Mobile, Slack, Microsoft Teams
Founded20212020

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Logging).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in incident.io

  • Intelligent alert routing
  • Agentic root cause analysis
  • On-call scheduling
  • Slack and Teams integration
  • AI call transcription
  • Workflow automation

Only in Rootly

  • AI SRE automation
  • Alert routing
  • On-call management
  • Incident response
  • Call routing
  • AI meeting bot

Both cover

  • Status pages

What people use each for

The jobs each tool is most often brought in to do.

incident.io

  • Manage incident response workflows in Slacknot Rootly
  • Automatically investigate root causes with AInot Rootly
  • Maintain on-call schedules across teamsnot Rootly
  • Track incident metrics and trendsnot Rootly
  • Communicate status to customers automaticallynot Rootly

Rootly

  • Automate on-call and incident response workflowsnot incident.io
  • Run root cause analysis with AI assistancenot incident.io
  • Track and improve Mean Time to Mitigation (MTTR)not incident.io
  • Coordinate response across distributed teamsnot incident.io
  • Learn from post-incident retrospectivesnot incident.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

incident.io

  • Free plan limited to single team and basic features
  • Per-user pricing increases costs for larger teams
  • Agentic features may require additional integrations
  • Advanced features concentrated in higher price tiers

Rootly

  • Pricing higher than some competitors for basic features
  • AI SRE features require separate contact-sales engagement
  • Learning curve for advanced automation features
  • Per-user pricing increases costs as team grows

Pricing, plan by plan

incident.io

Free
  • BasicFree
    • Slack and Teams support
    • Single team on-call
    • Status pages
  • Pro$25/user-month
    • All Team features
    • Advanced insights
    • Custom dashboards
  • Enterprise$undefined/custom
    • All Pro features
    • Dedicated success manager
    • Advanced access controls

Rootly

$20/user-month
  • Incident Response Essentials$20/user-month
    • Response with Slack integration
    • @Rootly AI Chat
    • AI Similar Incidents detection
  • Incident Response Enterprise$undefined/custom
    • All Essentials features
    • Custom forms and incident types
    • Private incidents
  • On-Call Essentials$20/user-month
    • Alert grouping and routing
    • Live call routing (1 phone number)
    • Schedules and escalation policies
  • On-Call Enterprise$undefined/custom
    • All Essentials features
    • 5 phone numbers for call routing
    • Unlimited schedules

Which should you pick?

Choose incident.io if

  • You need intelligent alert routing.
  • You want to start without paying.
  • You work on Web, Slack, Microsoft Teams.
  • You also want agentic root cause analysis.

Choose Rootly if

  • You need ai sre automation.
  • You work on Web, Mobile, Slack, Microsoft Teams.
  • You also want alert routing.

Questions people ask

Is incident.io or Rootly better?
Neither clearly leads. incident.io starts at Free and Rootly at $20/user-month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, incident.io or Rootly?
incident.io has a free tier; the other does not. Paid plans start at Free for incident.io and $20/user-month for Rootly.
Does incident.io or Rootly run on more platforms?
incident.io runs on Web, Slack, Microsoft Teams. Rootly runs on Web, Mobile, Slack, Microsoft Teams.
Can I use incident.io for free?
Yes. incident.io has a free tier, so you can try it without paying. Rootly starts at $20/user-month.
What is incident.io best used for?
incident.io is most often used for manage incident response workflows in slack, automatically investigate root causes with ai, maintain on-call schedules across teams, track incident metrics and trends. Of those, manage incident response workflows in slack and automatically investigate root causes with ai are not what Rootly is typically brought in for.
What can incident.io do that Rootly cannot?
incident.io covers Intelligent alert routing, Agentic root cause analysis, On-call scheduling, Slack and Teams integration. Rootly covers AI SRE automation, Alert routing, On-call management, Incident response. Both handle Status pages.

Answered from the vendors’ own pages

incident.io: What is included in the free incident.io plan?

The Basic free plan includes Slack and Teams support, single team on-call, status pages, and 1 custom field, ideal for getting started with incident management.

Source
Rootly: How much does Rootly cost?

Rootly charges $20/user/month for both Incident Response and On-Call Essentials plans. Enterprise plans require contacting sales. Startups under 100 employees with less than $50M raised get up to 50% discount.

Source
incident.io: How much does on-call management cost?

On-call is an add-on costing $10/user/month for Team plan or $20/user/month for Pro plan, in addition to base incident management pricing.

Source
Rootly: What is Rootly AI SRE?

AI SRE is an advanced feature that provides automated root cause analysis, alert correlation with system changes, impact analysis, and remediation suggestions. Pricing requires contact with sales.

Source
incident.io: Can incident.io integrate with my existing tools?

incident.io natively integrates with Slack and Microsoft Teams for incident management workflows, with additional integrations available.

Source
Rootly: Does Rootly integrate with Slack?

Yes, Rootly natively integrates with Slack for incident response workflows, allowing teams to manage incidents directly in Slack.

Source
incident.io: What SLA does incident.io offer?

Only the Enterprise plan includes a 99.99% SLA guarantee. Basic, Team, and Pro plans do not have published SLAs.

Source
Rootly: Are there discounts for small companies?

Yes, startups under 100 employees or less than 25 employees can get special pricing up to 50% discount. Contact Rootly sales for details.

Source
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