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CRM · head to head

HubSpot vs Missive

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Free plan
Yes
Full reviewWebsite
Missive logo

Missive

Customer Support

Team inbox and chat for productive teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Missive each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • They diverge on capability: HubSpot covers CRM, Missive covers Shared inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and Missive actually diverge.

Attributes where HubSpot and Missive differ
AttributeHubSpotMissive
PlatformsWeb, Mobile, CloudWeb, Ios, Android, Mac, Windows
CategoryCRMCustomer Support
Founded20062015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Missive

  • Shared inbox
  • Team chat
  • Email
  • Tasks
  • Calendar
  • WhatsApp
  • SMS
  • Asana

Both cover

  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot Missive
  • CRM with deal pipeline managementnot Missive
  • Multi-user team collaborationnot Missive

Missive

  • Shared team inbox across email, SMS and social messagesnot HubSpot
  • Collaborating on customer conversations with internal comments and tasksnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Missive

  • Each plan caps users rather than only pricing them, at 5 on Starter and 50 on Productive
  • Integrations, automation rules and API access all require the Productive plan at $24 per user per month
  • Rules are capped at 1,000 per workspace even on the paid tiers
  • SAML SSO and IP restriction are Business only at $36 per user per month
  • AI features need either Missive AI credits or a bring your own key arrangement rather than being included

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Missive

Free
  • FreeFree
    • 3 users
    • Basic features
    • Email & chat
  • Starter$14/month
    • Unlimited users
    • Shared inboxes
    • Rules & automation
  • Productive$18/month
    • Starter + Calendars
    • WhatsApp
    • SMS
  • Business$26/month
    • Productive + API
    • SAML SSO
    • Priority support

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Missive if

  • You need shared inbox.
  • You want to start without paying.
  • You work on Web, Ios, Android, Mac, Windows.
  • You also want team chat.
Missive review

Questions people ask

Is HubSpot or Missive better?
Neither clearly leads. HubSpot starts at Free and Missive at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Missive?
HubSpot starts at Free and Missive at Free.
Does HubSpot or Missive run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Missive runs on Web, Ios, Android, Mac, Windows.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what Missive is typically brought in for.
What can HubSpot do that Missive cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Missive covers Shared inbox, Team chat, Email, Tasks. Both handle GDPR.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Missive: How much does Missive cost per month?

Missive charges $14/user/month for Starter (up to 5 users), $24/user/month for Productive (up to 50 users), and $36/user/month for Business (unlimited users).

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Missive: Is there a free trial available?

Yes, Missive offers a 30-day free trial with no credit card required to start.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Missive: Does Missive offer yearly billing discounts?

Yes, Missive provides a 20% discount for yearly billing compared to monthly pricing on all plans.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
Missive: Which plan includes SSO authentication?

The Business Plan at $36/user/month includes SAML SSO, IP restriction, and advanced analytics features.

Source
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