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Customer Support · head to head

Freshservice vs HubSpot

Freshservice logo

Freshservice

Customer Support

Modern IT service management

From
$19/month
Free plan
No
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Freshservice change, problem and release management require the Pro plan at $99 per agent per month, so core ITIL processes sit two tiers up; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Freshservice covers Incident management, HubSpot covers CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Freshservice and HubSpot actually diverge.

Attributes where Freshservice and HubSpot differ
AttributeFreshserviceHubSpot
Starting price$19/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile, Cloud
CategoryCustomer SupportCRM
Founded20102006

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshservice

  • Incident management
  • Asset management
  • Change management
  • Knowledge base
  • Automation
  • Reporting
  • AWS
  • Azure

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • Microsoft Teams
  • SOC2
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Freshservice

  • IT service management and internal help desk ticketingnot HubSpot
  • Asset management and change control for IT teamsnot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot Freshservice
  • CRM with deal pipeline managementnot Freshservice
  • Multi-user team collaborationnot Freshservice

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshservice

  • Change, problem and release management require the Pro plan at $99 per agent per month, so core ITIL processes sit two tiers up
  • Every plan includes only 100 ITAM asset units, with more sold separately regardless of tier
  • Orchestration transactions are metered monthly, from 1,000 on Starter to 20,000 on Enterprise, with extra packs at $250 per 1,000
  • The Freddy AI copilot is a $29 per agent per month add on on top of Pro or Enterprise
  • Sandbox and audit logs are Enterprise only, which carries no published price

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Freshservice

$19/month
  • Starter$19/month
    • Incident management
    • Knowledge base
    • Self-service portal
  • Growth$49/month
    • Asset management
    • Approval workflows
    • SLA management
  • Pro$95/month
    • Problem management
    • Change management
    • Release management
  • Enterprise$119/month
    • Freddy AI
    • Audit logs
    • Custom SSL

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose Freshservice if

  • You need incident management.
  • You work on Web, Ios, Android.
  • You also want asset management.
Freshservice review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Freshservice or HubSpot better?
Neither clearly leads. Freshservice starts at $19/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshservice or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $19/month for Freshservice and Free for HubSpot.
Does Freshservice or HubSpot run on more platforms?
Freshservice runs on Web, Ios, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Freshservice starts at $19/month.
What is Freshservice best used for?
Freshservice is most often used for it service management and internal help desk ticketing, asset management and change control for it teams. Of those, it service management and internal help desk ticketing and asset management and change control for it teams are not what HubSpot is typically brought in for.
What can Freshservice do that HubSpot cannot?
Freshservice covers Incident management, Asset management, Change management, Knowledge base. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, Microsoft Teams, SOC2, ISO27001.

Answered from the vendors’ own pages

Freshservice: How much does Freshservice cost?

Freshservice is priced per agent per month on annual billing: Starter at $19, Growth at $49 and Pro at $99. Enterprise is quoted by sales. Freshworks states annual billing is 20% cheaper than monthly.

Source
HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Freshservice: Does Freshservice have a free trial?

Yes. Freshworks states you get free unrestricted access to all features available in Freshservice for 14 days after sign up, plus 3 free Day Passes for occasional agents.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Freshservice: Which Freshservice plan includes change management?

Problem management, change management, major incident management and release management all start on the Pro plan at $99 per agent per month. The Growth plan at $49 covers service catalog, SLA and on-call management.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Freshservice: How much does Freddy AI cost on Freshservice?

Freddy AI Copilot is an optional add-on at $29 per agent per month on the Pro plan. The Freddy AI Agent in its Classic form is included on the Enterprise plan.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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