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Customer Support · head to head

HubSpot Service Hub vs Kore.ai

HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Free plan
Yes
Full reviewWebsite
Kore.ai logo

Kore.ai

Live Chat

Enterprise conversational AI platform

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only HubSpot Service Hub has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot Service Hub the free tier is capped at 2 users; Kore.ai no pricing published; pricing is custom and quote-based
  • They diverge on capability: HubSpot Service Hub covers Ticketing, Kore.ai covers Conversational AI.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Service Hub and Kore.ai actually diverge.

Attributes where HubSpot Service Hub and Kore.ai differ
AttributeHubSpot Service HubKore.ai
Starting priceFreeOn request
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Mobile, Messaging, Voice, IVR
CategoryCustomer SupportLive Chat
Founded20062014

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Service Hub

  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • Reporting
  • HubSpot CRM
  • Slack

Only in Kore.ai

  • Conversational AI
  • Advanced NLU
  • Workflow automation
  • Multi-language
  • SAP
  • Oracle
  • API
  • Mobile support

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Kore.ai
  • Knowledge base and customer self-servicenot Kore.ai
  • Live chat and chatbots on a websitenot Kore.ai
  • Customer feedback surveys and CSATnot Kore.ai
  • Support reporting tied into the HubSpot CRMnot Kore.ai

Kore.ai

  • Customer engagementnot HubSpot Service Hub
  • Lead generationnot HubSpot Service Hub
  • Customer supportnot HubSpot Service Hub
  • Sales automationnot HubSpot Service Hub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Kore.ai

  • No pricing published; pricing is custom and quote-based
  • Requires direct sales engagement through 'Request a Demo' or 'Get in touch' forms

Pricing, plan by plan

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Kore.ai

On request
  • Professional$200/month
    • AI chatbot
    • Basic NLU
  • Enterprise$500/month
    • Advanced NLU
    • Custom integrations
  • Custom$undefined/month
    • Unlimited features
    • Dedicated support

Which should you pick?

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HubSpot Service Hub review

Choose Kore.ai if

  • You need conversational ai.
  • You work on Web, Mobile, Messaging, Voice, IVR.
  • You also want advanced nlu.
Kore.ai review

Questions people ask

Is HubSpot Service Hub or Kore.ai better?
Neither clearly leads. HubSpot Service Hub starts at Free and Kore.ai at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Service Hub or Kore.ai?
HubSpot Service Hub has a free tier; the other does not. Paid plans start at Free for HubSpot Service Hub and On request for Kore.ai.
Does HubSpot Service Hub or Kore.ai run on more platforms?
HubSpot Service Hub runs on Web, Ios, Android. Kore.ai runs on Web, Mobile, Messaging, Voice, IVR.
Can I use HubSpot Service Hub for free?
Yes. HubSpot Service Hub has a free tier, so you can try it without paying. Kore.ai starts at On request.
What is HubSpot Service Hub best used for?
HubSpot Service Hub is most often used for shared inbox and ticketing for a support team, knowledge base and customer self-service, live chat and chatbots on a website, customer feedback surveys and csat. Of those, shared inbox and ticketing for a support team and knowledge base and customer self-service are not what Kore.ai is typically brought in for.
What can HubSpot Service Hub do that Kore.ai cannot?
HubSpot Service Hub covers Ticketing, Knowledge base, Customer feedback, Live chat. Kore.ai covers Conversational AI, Advanced NLU, Workflow automation, Multi-language. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
Kore.ai: How much does Kore.ai cost?

Kore.ai does not publish standard pricing. The company positions itself as an enterprise platform serving large organizations in banking, healthcare, and retail, with costs customized based on deployment scope, usage, and enterprise requirements.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
Kore.ai: How do I get pricing for Kore.ai?

Contact Kore.ai through their 'Request a Demo', 'Talk to an Expert', or 'Submit RFP' options on the website to receive a custom quote.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
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