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HubSpot Service Hub vs Rasa

HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Free plan
Yes
Full reviewWebsite
Rasa logo

Rasa

Live Chat

Open-source framework for building conversational AI

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot Service Hub the free tier is capped at 2 users; Rasa free Developer Edition caps conversations at 1,000 external or 100 internal per company per month
  • They diverge on capability: HubSpot Service Hub covers Ticketing, Rasa covers NLU engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Service Hub and Rasa actually diverge.

Attributes where HubSpot Service Hub and Rasa differ
AttributeHubSpot Service HubRasa
Pricing modelsubscriptionfreemium
PlatformsWeb, Ios, AndroidOn-premise, Cloud deployment, Docker, Kubernetes
CategoryCustomer SupportLive Chat
Founded20062016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Service Hub

  • Ticketing
  • Knowledge base
  • Customer feedback
  • Live chat
  • Conversational bots
  • Reporting
  • HubSpot CRM
  • Zoom

Only in Rasa

  • NLU engine
  • Dialogue management
  • Multi-language support
  • Testing tools
  • Teams
  • Custom channels
  • API
  • On-premise support

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Rasa
  • Knowledge base and customer self-servicenot Rasa
  • Live chat and chatbots on a websitenot Rasa
  • Customer feedback surveys and CSATnot Rasa
  • Support reporting tied into the HubSpot CRMnot Rasa

Rasa

  • Developers self-hosting an open source conversational AI framework before needing enterprise scalenot HubSpot Service Hub

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Rasa

  • Free Developer Edition caps conversations at 1,000 external or 100 internal per company per month
  • Rasa Pro and the Business Plan (Pro plus Studio) are not priced on the site and require contacting sales

Pricing, plan by plan

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Rasa

Free
  • Free Developer EditionFree
    • One bot per company
    • Up to 1,000 external conversations per month or 100 internal conversations per month
    • Free Rasa license for local or production use
  • Rasa Pro$undefined/mo
    • Pro-code framework with CALM dialogue understanding
    • Language-agnostic NLU, enterprise search, multi-LLM management
    • Kubernetes support
  • Enterprise$undefined/mo
    • Full access to Rasa Platform and Premium Support
    • 24/7/365 support with Customer Success Manager
    • Business reviews and guidance

Which should you pick?

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
HubSpot Service Hub review

Choose Rasa if

  • You need nlu engine.
  • You want to start without paying.
  • You work on On-premise, Cloud deployment, Docker, Kubernetes.
  • You also want dialogue management.
Rasa review

Questions people ask

Is HubSpot Service Hub or Rasa better?
Neither clearly leads. HubSpot Service Hub starts at Free and Rasa at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Service Hub or Rasa?
HubSpot Service Hub starts at Free and Rasa at Free.
Does HubSpot Service Hub or Rasa run on more platforms?
HubSpot Service Hub runs on Web, Ios, Android. Rasa runs on On-premise, Cloud deployment, Docker, Kubernetes.
Can I use HubSpot Service Hub for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot Service Hub best used for?
HubSpot Service Hub is most often used for shared inbox and ticketing for a support team, knowledge base and customer self-service, live chat and chatbots on a website, customer feedback surveys and csat. Of those, shared inbox and ticketing for a support team and knowledge base and customer self-service are not what Rasa is typically brought in for.
What can HubSpot Service Hub do that Rasa cannot?
HubSpot Service Hub covers Ticketing, Knowledge base, Customer feedback, Live chat. Rasa covers NLU engine, Dialogue management, Multi-language support, Testing tools. Both handle Slack.

Answered from the vendors’ own pages

HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
Rasa: Does Rasa offer a free version?

Yes. Rasa offers a free Developer Edition with one bot per company, up to 1,000 external conversations per month, and free community support.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
Rasa: What support is included with Rasa's free tier?

The free tier includes community forum support with responses from Rasa community members. Paid tiers add premium support with enhanced response times.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
Rasa: What is the difference between Rasa Pro and Enterprise?

Rasa Pro includes the pro-code framework with advanced NLU and multi-LLM management. Enterprise adds full platform access, 24/7 support, dedicated Customer Success Manager, and business reviews.

Source
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