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HubSpot Live Chat vs Kustomer

HubSpot Live Chat logo

HubSpot Live Chat

Software

Live chat integrated with HubSpot CRM platform

From
Free
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Software

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot Live Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot Live Chat the Internet Archive's capture of HubSpot's live chat page on 4 January 2022 confirmed live chat is offered free as part of Service Hub, which the page states also has separate premium plans, though no premium figure appeared on the page itself.; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: HubSpot Live Chat covers Live chat messaging, Kustomer covers Unified customer view.

Where they differ

Only the attributes on which HubSpot Live Chat and Kustomer actually diverge.

Attributes where HubSpot Live Chat and Kustomer differ
AttributeHubSpot Live ChatKustomer
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, Mobile app, IOS, AndroidWeb, Cloud
Founded20062015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Salesforce
  • Slack
  • Gmail
  • Outlook

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Both cover

  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Live Chat

  • Customer engagementnot Kustomer
  • Lead generationnot Kustomer
  • Customer supportnot Kustomer
  • Sales automationnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot HubSpot Live Chat
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot HubSpot Live Chat
  • Enterprises seeking customer 360 views and advanced workflow automationnot HubSpot Live Chat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Live Chat

  • The Internet Archive's capture of HubSpot's live chat page on 4 January 2022 confirmed live chat is offered free as part of Service Hub, which the page states also has separate premium plans, though no premium figure appeared on the page itself.

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.
HubSpot Live Chat review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is HubSpot Live Chat or Kustomer better?
Neither clearly leads. HubSpot Live Chat starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Live Chat or Kustomer?
HubSpot Live Chat has a free tier; the other does not. Paid plans start at Free for HubSpot Live Chat and On request for Kustomer.
Does HubSpot Live Chat or Kustomer run on more platforms?
HubSpot Live Chat runs on Web, Mobile app, IOS, Android. Kustomer runs on Web, Cloud.
Can I use HubSpot Live Chat for free?
Yes. HubSpot Live Chat has a free tier, so you can try it without paying. Kustomer starts at On request.
What is HubSpot Live Chat best used for?
HubSpot Live Chat is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Kustomer is typically brought in for.
What can HubSpot Live Chat do that Kustomer cannot?
HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle Web support, Android support.
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