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Live Chat & Chatbots · head to head

Amazon Lex vs HubSpot Live Chat

Amazon Lex logo

Amazon Lex

Live Chat & Chatbots

AWS conversational AI service

From
$0.00075/per text request
Rated
-
Full reviewWebsite
HubSpot Live Chat logo

HubSpot Live Chat

Live Chat & Chatbots

Live chat integrated with HubSpot CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot Live Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); HubSpot Live Chat the Internet Archive's capture of HubSpot's live chat page on 4 January 2022 confirmed live chat is offered free as part of Service Hub, which the page states also has separate premium plans, though no premium figure appeared on the page itself.
  • They diverge on capability: Amazon Lex covers Speech recognition, HubSpot Live Chat covers Live chat messaging.

Where they differ

Only the attributes on which Amazon Lex and HubSpot Live Chat actually diverge.

Attributes where Amazon Lex and HubSpot Live Chat differ
AttributeAmazon LexHubSpot Live Chat
Starting price$0.00075/per text requestFree
Pricing modelusage-basedfreemium
Free tierNoYes
PlatformsWeb, AWS CloudWeb, Mobile app, IOS, Android

Identical on both: user rating (Not yet rated), category (Live Chat & Chatbots), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Lex

  • Speech recognition
  • Natural language understanding
  • Voice and text
  • Lambda integration
  • AWS services
  • Lambda
  • DynamoDB
  • SNS

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Salesforce
  • Slack
  • Gmail
  • Outlook

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Lex

  • Building conversational chatbots leveraging Alexa deep learning enginenot HubSpot Live Chat
  • Voice and text-based NLU applications requiring automatic speech recognitionnot HubSpot Live Chat
  • Custom conversational interfaces integrated into existing applicationsnot HubSpot Live Chat

HubSpot Live Chat

  • Customer engagementnot Amazon Lex
  • Lead generationnot Amazon Lex
  • Customer supportnot Amazon Lex
  • Sales automationnot Amazon Lex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Lex

  • Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
  • Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
  • Variable costs can accumulate quickly for high-volume applications

HubSpot Live Chat

  • The Internet Archive's capture of HubSpot's live chat page on 4 January 2022 confirmed live chat is offered free as part of Service Hub, which the page states also has separate premium plans, though no premium figure appeared on the page itself.

Pricing, plan by plan

Amazon Lex

$0.00075/per text request

No published plan breakdown. See the Amazon Lex review.

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

Which should you pick?

Choose Amazon Lex if

  • You need speech recognition.
  • You work on Web, AWS Cloud.
  • You also want natural language understanding.
Amazon Lex review

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.
HubSpot Live Chat review

Questions people ask

Is Amazon Lex or HubSpot Live Chat better?
Neither clearly leads. Amazon Lex starts at $0.00075/per text request and HubSpot Live Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Lex or HubSpot Live Chat?
HubSpot Live Chat has a free tier; the other does not. Paid plans start at $0.00075/per text request for Amazon Lex and Free for HubSpot Live Chat.
Does Amazon Lex or HubSpot Live Chat run on more platforms?
Amazon Lex runs on Web, AWS Cloud. HubSpot Live Chat runs on Web, Mobile app, IOS, Android.
Can I use HubSpot Live Chat for free?
Yes. HubSpot Live Chat has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
What is Amazon Lex best used for?
Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what HubSpot Live Chat is typically brought in for.
What can Amazon Lex do that HubSpot Live Chat cannot?
Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. Both handle Web support.
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