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Software · head to head

Integromat vs Salesforce Flows

Integromat logo

Integromat

Software

Automate your workflow

From
Free
Rated
-
Full reviewWebsite
Salesforce Flows logo

Salesforce Flows

Software

Automation inside Salesforce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Salesforce Flows not suitable for highly complex scenarios with intricate decision-making or bulk data processing
  • They diverge on capability: Integromat covers Visual workflow builder, Salesforce Flows covers Visual flow builder.

Where they differ

Only the attributes on which Integromat and Salesforce Flows actually diverge.

Attributes where Integromat and Salesforce Flows differ
AttributeIntegromatSalesforce Flows
Pricing modelusage-basedUnknown
PlatformsWeb, ApiSalesforce Cloud, Web, Mobile
Founded20131999

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Integromat

  • Visual workflow builder
  • Data transformation
  • Scheduling
  • Team collaboration
  • 1000+ apps
  • Custom APIs
  • REST endpoints
  • SSL encryption

Only in Salesforce Flows

  • Visual flow builder
  • Approvals
  • Scheduled actions
  • Screen flows
  • Multi-step workflows
  • Salesforce native
  • External APIs
  • Third-party apps

Both cover

  • Webhooks
  • Error handling
  • Conditional logic
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Integromat

  • Building automated workflows between SaaS applications without codenot Salesforce Flows
  • Moving and transforming data between tools on a schedule or triggernot Salesforce Flows

Salesforce Flows

  • Workflow Automationnot Integromat
  • Data Integrationnot Integromat
  • Process Automationnot Integromat
  • App Integrationnot Integromat
  • API Connectivitynot Integromat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Salesforce Flows

  • Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
  • No automatic record locking, causing conflicts when multiple users update same records
  • Limited error handling compared to Apex
  • Requires Enterprise edition or higher for full capabilities
  • Auto-launched Flows cannot display screens to users
  • Complex dependency management and configuration challenges when deploying between environments

Pricing, plan by plan

Integromat

Free
  • FreeFree
    • 1000 operations
    • 10 scenarios
  • Core$10/month
    • 10000 operations
    • 100 scenarios
  • Pro$25/month
    • Unlimited operations
    • Unlimited scenarios

Salesforce Flows

Free
  • Salesforce FreeFree
    • 2 user licenses
    • Basic workflows
    • Limited automation
  • Starter$25/user/month
    • Sales flows
    • Lead routing
    • Email marketing analytics
  • Professional$100/user/month
    • Sales quoting
    • Forecasting
    • AppExchange access
  • Enterprise$165/user/month
    • Full Flow Builder
    • Custom objects
    • Sandboxes

Which should you pick?

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data transformation.
Integromat review

Choose Salesforce Flows if

  • You need visual flow builder.
  • You want to start without paying.
  • You work on Salesforce Cloud, Web, Mobile.
  • You also want approvals.
Salesforce Flows review

Questions people ask

Is Integromat or Salesforce Flows better?
Neither clearly leads. Integromat starts at Free and Salesforce Flows at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Integromat or Salesforce Flows?
Integromat starts at Free and Salesforce Flows at Free.
Does Integromat or Salesforce Flows run on more platforms?
Integromat runs on Web, Api. Salesforce Flows runs on Salesforce Cloud, Web, Mobile.
Can I use Integromat for free?
Both have a free tier, so you can try either at no cost before committing.
What is Integromat best used for?
Integromat is most often used for building automated workflows between saas applications without code, moving and transforming data between tools on a schedule or trigger. Of those, building automated workflows between saas applications without code and moving and transforming data between tools on a schedule or trigger are not what Salesforce Flows is typically brought in for.
What can Integromat do that Salesforce Flows cannot?
Integromat covers Visual workflow builder, Data transformation, Scheduling, Team collaboration. Salesforce Flows covers Visual flow builder, Approvals, Scheduled actions, Screen flows. Both handle Webhooks, Error handling, Conditional logic, GDPR.

Answered from the vendors’ own pages

Salesforce Flows: Which Salesforce editions include Flows?

Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.

Source
Salesforce Flows: What are the main limitations of Salesforce Flows?

Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.

Source
Salesforce Flows: Can Salesforce Flows integrate with external systems?

Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.

Source
Salesforce Flows: When was Salesforce Flow redesigned?

Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.

Source
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