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Automation Integration · head to head

Automation Anywhere vs HubSpot CRM

Automation Anywhere logo

Automation Anywhere

Automation Integration

Enterprise automation software

From
$200/month
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Automation Anywhere no enterprise pricing tiers published; contact sales required for commercial deployment pricing; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Automation Anywhere covers Desktop RPA, HubSpot CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Automation Anywhere and HubSpot CRM actually diverge.

Attributes where Automation Anywhere and HubSpot CRM differ
AttributeAutomation AnywhereHubSpot CRM
Starting price$200/monthFree
Free tierNoYes
PlatformsDesktop, WebWeb, Mobile iOS, Mobile Android
CategoryAutomation IntegrationRemote Work
Founded20032006

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Automation Anywhere

  • Desktop RPA
  • Cloud RPA
  • No-code automation
  • Intelligent process automation
  • Analytics
  • Monitoring
  • Scalability
  • 500+ connectors

Only in HubSpot CRM

  • Contact management
  • Deal tracking
  • Email
  • Reporting
  • Automation
  • Slack
  • GitHub
  • Salesforce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Automation Anywhere

  • Workflow Automationnot HubSpot CRM
  • Data Integrationnot HubSpot CRM
  • Process Automationnot HubSpot CRM
  • App Integrationnot HubSpot CRM
  • API Connectivitynot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Automation Anywhere
  • Customer data organization and reportingnot Automation Anywhere
  • Team collaboration with permission controlsnot Automation Anywhere

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Automation Anywhere

  • No enterprise pricing tiers published; contact sales required for commercial deployment pricing
  • Cloud Community Edition is free but limited compared to enterprise offerings

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Automation Anywhere

$200/month
  • CommunityFree
    • Community version
    • Limited use
  • Enterprise$200/month
    • Full RPA capabilities
  • Premium$500/month
    • Advanced features
    • Priority support

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Automation Anywhere if

  • You need desktop rpa.
  • You work on Desktop, Web.
  • You also want cloud rpa.
Automation Anywhere review

Choose HubSpot CRM if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want deal tracking.
HubSpot CRM review

Questions people ask

Is Automation Anywhere or HubSpot CRM better?
Neither clearly leads. Automation Anywhere starts at $200/month and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Automation Anywhere or HubSpot CRM?
HubSpot CRM has a free tier; the other does not. Paid plans start at $200/month for Automation Anywhere and Free for HubSpot CRM.
Does Automation Anywhere or HubSpot CRM run on more platforms?
Automation Anywhere runs on Desktop, Web. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use HubSpot CRM for free?
Yes. HubSpot CRM has a free tier, so you can try it without paying. Automation Anywhere starts at $200/month.
What is Automation Anywhere best used for?
Automation Anywhere is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what HubSpot CRM is typically brought in for.
What can Automation Anywhere do that HubSpot CRM cannot?
Automation Anywhere covers Desktop RPA, Cloud RPA, No-code automation, Intelligent process automation. HubSpot CRM covers Contact management, Deal tracking, Email, Reporting. Both handle Web support.

Answered from the vendors’ own pages

Automation Anywhere: How much does Automation Anywhere cost?

Automation Anywhere provides a Cloud Community Edition available free with full-featured automation access. Enterprise and commercial deployment pricing is not publicly disclosed and requires contact with the sales team for a custom quote.

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Automation Anywhere: Does Automation Anywhere offer a free version?

Yes, Automation Anywhere offers the Cloud Community Edition as a free option with full-featured automation access for learning and development purposes. Commercial and enterprise use requires different licensing arrangements.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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