Salesforce Flows

Automation inside Salesforce

As of 30 August 2026, Salesforce Flows has a free plan and paid plans start at $25/user/month. Salesforce Flows is a native workflow automation tool within Salesforce that enables users to create automated business processes without code. Softwr lists it under Automation Integration. Salesforce Flows is made by Salesforce Inc, launched in 1999, available on Web, iOS, Android.

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Overview

What Salesforce Flows does

Salesforce Flows is a native workflow automation tool within Salesforce that enables users to create automated business processes without code.

What people use it for

Workflow Automation
Data Integration
Process Automation
App Integration
API Connectivity

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Salesforce Flows.

Not suitable for highly complex scenarios with intricate decision-making or bulk data processing
No automatic record locking, causing conflicts when multiple users update same records
Limited error handling compared to Apex
Requires Enterprise edition or higher for full capabilities
Auto-launched Flows cannot display screens to users
Complex dependency management and configuration challenges when deploying between environments

Cross-shopped

What people choose instead of Salesforce Flows

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Salesforce Flowsvs
Zapier
Zapier: No-code workflow automation with broader third-party integrations, works with multiple platforms beyond Salesforce.
Salesforce Flowsvs
Microsoft Power Automate
Microsoft Power Automate: Microsoft's workflow automation platform with similar low-code interface and native Office 365 integration.
Salesforce Flowsvs
Parabola
Parabola: Visual automation platform for building workflows with extensive integrations and better handling of complex scenarios.

Pricing

What Salesforce Flows costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Salesforce Free

Free

2 user licenses
Basic workflows
Limited automation

Starter

$25 /user/month

Sales flows
Lead routing
Email marketing analytics

Professional

$100 /user/month

Sales quoting
Forecasting
AppExchange access

Enterprise

$165 /user/month

Full Flow Builder
Custom objects
Sandboxes
Territory management
API access

Capabilities

Features

Visual flow builder
Approvals
Scheduled actions
Screen flows
Multi-step workflows
Conditional logic
Error handling
Salesforce native
Integration with Salesforce native
External APIs
Integration with External APIs
Webhooks
Integration with Webhooks
Third-party apps
Integration with Third-party apps
Salesforce security
Salesforce security security feature

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Which Salesforce editions include Flows?

Salesforce Flow Builder is included in Enterprise Edition ($165/user/month) and above. Professional Edition lacks advanced automation capabilities and Flow Builder access. Starter and lower editions have limited Flow support.

Source

What are the main limitations of Salesforce Flows?

Flows are limited by DML operations (max 150 data elements that modify data), SOQL queries (max 100 data elements that retrieve data), and are not designed for bulk processing. Auto-launched Flows do not support screens and have limited error handling compared to Apex.

Source

Can Salesforce Flows integrate with external systems?

Yes, through MuleSoft connectors and Salesforce API Catalog. Pre-built connectors exist for systems like Asana, and admins can create custom connectors. Complex integrations may still require Apex or third-party platforms.

Source

When was Salesforce Flow redesigned?

Flow Builder was introduced in Spring '19 as a replacement for the previous Flow Designer, providing a more familiar interface similar to other Salesforce Lightning Builder tools.

Source

Behind it

Who makes Salesforce Flows

Company: Salesforce Inc
Based in: San Francisco, CA

Timeline