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Gravity Forms vs Woopra

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Woopra has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Woopra actually diverge.

Attributes where Gravity Forms and Woopra differ
AttributeGravity FormsWoopra
Starting price$59/yearFree
Pricing modelsubscriptionfreemium
Free tierNoYes
CategorySurveysMarketing
FoundedUnknown2011

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Woopra does not also cover.

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Woopra
  • E-commerce payment form processingnot Woopra
  • Multi-site form managementnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Gravity Forms
  • Product and behavioural analytics with retention and funnel reportsnot Gravity Forms
  • Triggering downstream actions from customer behaviournot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Woopra on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is Gravity Forms or Woopra better?
Neither clearly leads. Gravity Forms starts at $59/year and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Woopra?
Woopra has a free tier; the other does not. Paid plans start at $59/year for Gravity Forms and Free for Woopra.
Does Gravity Forms or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Woopra for free?
Yes. Woopra has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Woopra is typically brought in for.
What can Gravity Forms do that Woopra cannot?
Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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