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Marketing · head to head

Attribution vs Gravity Forms

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Free plan
No
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite

Where they differ

Only the attributes on which Attribution and Gravity Forms actually diverge.

Attributes where Attribution and Gravity Forms differ
AttributeAttributionGravity Forms
Starting price$2000/month$59/year
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded2020Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Gravity Forms

Nothing recorded that Attribution does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Gravity Forms
  • ROI trackingnot Gravity Forms
  • Privacy-compliant trackingnot Gravity Forms
  • First-party datanot Gravity Forms

Gravity Forms

  • WordPress form building and lead capturenot Attribution
  • E-commerce payment form processingnot Attribution
  • Multi-site form managementnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Attribution on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Attribution or Gravity Forms better?
Neither clearly leads. Attribution starts at $2000/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Gravity Forms?
Attribution starts at $2000/month and Gravity Forms at $59/year.
Does Attribution or Gravity Forms run on more platforms?
Attribution runs on Web, Mobile, Api. Gravity Forms runs on Web.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Gravity Forms is typically brought in for.
What can Attribution do that Gravity Forms cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
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