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Marketing · head to head

Onclusive vs Qualtrics CoreXM

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Free plan
No
Full reviewWebsite
Qualtrics CoreXM logo

Qualtrics CoreXM

Surveys

Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Qualtrics CoreXM there is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • They diverge on capability: Onclusive covers Global media monitoring, Qualtrics CoreXM covers Advanced survey logic.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Onclusive and Qualtrics CoreXM actually diverge.

Attributes where Onclusive and Qualtrics CoreXM differ
AttributeOnclusiveQualtrics CoreXM
PlatformsWeb, iOS, Android, APIWeb, iOS, Android
CategoryMarketingSurveys

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Qualtrics CoreXM

  • Advanced survey logic
  • Statistical analysis tools
  • Text analytics
  • Dashboards and reporting
  • Panel integration
  • API and platform integrations

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Qualtrics CoreXM
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Qualtrics CoreXM
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Qualtrics CoreXM
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Qualtrics CoreXM

Qualtrics CoreXM

  • A market research team running quantitative studies that need built-in statistical significance testingnot Onclusive
  • A product team wanting text analytics on open-ended customer feedback at scalenot Onclusive
  • An enterprise consolidating multiple survey tools into one platform with a single data warehouse integrationnot Onclusive
  • A researcher who needs access to third-party respondent panels alongside the survey buildernot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Qualtrics CoreXM

  • There is no public pricing for any deployment beyond a small individual self-service plan, so budgeting requires a sales conversation before a shortlist can even be built.
  • Typical small enterprise contracts run 25,000 to 50,000 US dollars a year, which puts it far outside the budget of small businesses that Typeform, Jotform or SurveyMonkey serve well.
  • The interface and logic builder have a steep learning curve compared with lighter tools, so new users need training before building complex surveys confidently.
  • It is easy to confuse with Qualtrics EmployeeXM in the same product family; buyers evaluating employee engagement specifically should look at EmployeeXM, not CoreXM.
  • Multi-year contracts with per-module add-ons mean the effective cost tends to grow year over year as teams add capabilities piecemeal.

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Qualtrics CoreXM

On request
  • CoreXM$undefined/year
    • Self-service entry plan around 35 USD a month for small individual use
    • Typical small enterprise contracts between 25,000 and 50,000 USD a year
    • Priced by seats, response volume and modules selected

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Qualtrics CoreXM if

  • You need advanced survey logic.
  • You work on Web, iOS, Android.
  • You also want statistical analysis tools.
Qualtrics CoreXM review

Questions people ask

Is Onclusive or Qualtrics CoreXM better?
Neither clearly leads. Onclusive starts at On request and Qualtrics CoreXM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Qualtrics CoreXM?
Onclusive starts at On request and Qualtrics CoreXM at On request.
Does Onclusive or Qualtrics CoreXM run on more platforms?
Onclusive runs on Web, iOS, Android, API. Qualtrics CoreXM runs on Web, iOS, Android.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Qualtrics CoreXM is typically brought in for.
What can Onclusive do that Qualtrics CoreXM cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Qualtrics CoreXM covers Advanced survey logic, Statistical analysis tools, Text analytics, Dashboards and reporting.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Qualtrics CoreXM: How is CoreXM different from Qualtrics EmployeeXM?

CoreXM is the general-purpose survey and market research engine; EmployeeXM is a separate, HR-focused product built specifically for employee engagement programmes.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Qualtrics CoreXM: Is there a published price list?

No, only a small self-service plan around 35 USD a month is public; organisational deployments are negotiated and typically run into five or six figures annually.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Qualtrics CoreXM: Does CoreXM include text analytics?

Yes, automated theme and sentiment extraction on open-ended responses is included as a core capability.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

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