Marketing · head to head
Countly vs Gravity Forms
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year
Where they differ
Only the attributes on which Countly and Gravity Forms actually diverge.
| Attribute | Countly | Gravity Forms |
|---|---|---|
| Starting price | Free | $59/year |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web |
| Category | Marketing | Surveys |
| Founded | 2012 | Unknown |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Gravity Forms
Nothing recorded that Countly does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Gravity Forms
- Self hosting analytics where data cannot leave the organisationnot Gravity Forms
Gravity Forms
- WordPress form building and lead capturenot Countly
- E-commerce payment form processingnot Countly
- Multi-site form managementnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Gravity Forms
- Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
- Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
- Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above
Pricing, plan by plan
Countly
Free- Flex (Private Cloud)$175/month
- Usage-based pricing (not seat-based)
- Advanced Analytics included
- Adaptivity and Intelligence available as add-ons
- Enterprise (Self-Hosted)$null/mo
- Custom pricing, requires demo booking
- All capabilities included
- Deploy on your infrastructure
Gravity Forms
$59/year- Basic$59/year
- 1 site license
- 20+ integrations including HubSpot, Mailchimp, Active Campaign
- Pro$159/year
- 3 site licenses
- Payment processing with Stripe, Square, PayPal
- 15+ Pro-level add-ons
- Elite$259/year
- Unlimited site licenses
- All add-ons included
- Advanced features: User Registration, Conversational Forms, Signature, Survey
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Gravity Forms if
Nothing in the data separates Gravity Forms from Countly on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Countly or Gravity Forms better?
- Neither clearly leads. Countly starts at Free and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Gravity Forms?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $59/year for Gravity Forms.
- Does Countly or Gravity Forms run on more platforms?
- Countly runs on Web, Mobile, Api. Gravity Forms runs on Web.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Gravity Forms starts at $59/year.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Gravity Forms is typically brought in for.
- What can Countly do that Gravity Forms cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.
Answered from the vendors’ own pages
Countly: How much does Countly cost?
Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.
SourceGravity Forms: What is the cheapest Gravity Forms plan?
The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.
SourceCountly: What is the difference between Countly Flex and Enterprise plans?
Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.
SourceGravity Forms: Can I process payments with Gravity Forms?
Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.
SourceCountly: Can I add Adaptivity and Intelligence to Countly Flex?
Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.
SourceGravity Forms: How many sites can I use Gravity Forms on?
The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.
SourceRelated pages
More on Gravity Forms
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