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Surveys · head to head

GetFeedback vs Google Optimize

GetFeedback logo

GetFeedback

Surveys

Customer and employee feedback platform

From
On request
Free plan
No
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: GetFeedback getFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: GetFeedback covers Employee feedback collection, Google Optimize covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GetFeedback and Google Optimize actually diverge.

Attributes where GetFeedback and Google Optimize differ
AttributeGetFeedbackGoogle Optimize
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
CategorySurveysMarketing
Founded20131998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetFeedback

  • Employee feedback collection
  • Survey creation
  • Analytics dashboard
  • Text analytics
  • Mobile app
  • Action planning
  • Reporting
  • Integrations

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

GetFeedback

  • Collecting website visitor feedback with trigger based formsnot Google Optimize
  • Diagnosing checkout abandonment and drop-off pointsnot Google Optimize
  • Running always-on feedback buttons across a sitenot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot GetFeedback
  • Personalising page content for defined audience segmentsnot GetFeedback
  • Redirect tests between alternative landing page URLsnot GetFeedback

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetFeedback

  • GetFeedback is now sold by SurveyMonkey and its pricing page redirects to surveymonkey.com
  • The Starter plan collects up to 1,000 responses per month
  • The Plus plan collects up to 2,000 responses per month
  • The always-on feedback button and embedded forms require the Plus plan
  • The trial is 7 days
  • Mobile app feedback is listed as coming soon rather than available
  • The self-serve plans are described as designed for new customers, with existing Enterprise agreements handled separately

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

GetFeedback

On request
  • GetFeedback Platform$undefined/month
    • Employee feedback
    • Survey creation
    • Analytics

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose GetFeedback if

  • You need employee feedback collection.
  • You also want survey creation.
GetFeedback review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is GetFeedback or Google Optimize better?
Neither clearly leads. GetFeedback starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetFeedback or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for GetFeedback and Free for Google Optimize.
Does GetFeedback or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. GetFeedback starts at On request.
What is GetFeedback best used for?
GetFeedback is most often used for collecting website visitor feedback with trigger based forms, diagnosing checkout abandonment and drop-off points, running always-on feedback buttons across a site. Of those, collecting website visitor feedback with trigger based forms and diagnosing checkout abandonment and drop-off points are not what Google Optimize is typically brought in for.
What can GetFeedback do that Google Optimize cannot?
GetFeedback covers Employee feedback collection, Survey creation, Analytics dashboard, Text analytics. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Answered from the vendors’ own pages

GetFeedback: How is GetFeedback priced?

GetFeedback uses a response-based pricing model with two subscription tiers differentiated by monthly response volume limits: Starter plan up to 1,000 responses and Plus plan up to 2,000 responses. Annual plans offer 17% savings compared to monthly billing.

Source
Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
GetFeedback: Does GetFeedback offer a free trial?

GetFeedback provides a 7-day free trial for new users to test all platform features before committing to a paid plan.

Source
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