Software · head to head
Funnel.io vs Optimizely
Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Optimizely no pricing is published and no minimum is stated
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Optimizely covers A/B testing.
Where they differ
Only the attributes on which Funnel.io and Optimizely actually diverge.
| Attribute | Funnel.io | Optimizely |
|---|---|---|
| Starting price | $299/month | $10000/year |
| Pricing model | subscription | quote |
| Platforms | Web, Mobile, Api | Web, Mobile |
| Founded | 2015 | 2010 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Adobe Analytics
- ISO27001
- Cloud deployment
Both cover
- Google Analytics
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Optimizely
- Exporting blended marketing data to BI tools and warehousesnot Optimizely
Optimizely
- A/B testing and experimentation across web and product experiencesnot Funnel.io
- Feature flagging and personalisation for digital productsnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Funnel.io or Optimizely better?
- Neither clearly leads. Funnel.io starts at $299/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Optimizely?
- Funnel.io starts at $299/month and Optimizely at $10000/year.
- Does Funnel.io or Optimizely run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Optimizely runs on Web, Mobile.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Optimizely is typically brought in for.
- What can Funnel.io do that Optimizely cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Google Analytics, SOC2.