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Software · head to head

Adverity vs Funnel.io

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Adverity covers Data aggregation, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Adverity and Funnel.io actually diverge.

Attributes where Adverity and Funnel.io differ
AttributeAdverityFunnel.io
Starting price$999/month$299/month
PlatformsWeb, Api, MobileWeb, Mobile, Api
Founded20142015

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Report scheduling
  • Data quality rules
  • Instagram Ads
  • LinkedIn Ads

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Instagram
  • HubSpot

Both cover

  • Automated alerts
  • Attribution modeling
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Salesforce
  • SOC2
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Funnel.io
  • Transforming and harmonising campaign data across sourcesnot Funnel.io
  • Monitoring data quality before it reaches reportingnot Funnel.io
  • Feeding a BI tool or warehouse with marketing datanot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Adverity
  • Exporting blended marketing data to BI tools and warehousesnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Adverity or Funnel.io better?
Neither clearly leads. Adverity starts at $999/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Funnel.io?
Adverity starts at $999/month and Funnel.io at $299/month.
Does Adverity or Funnel.io run on more platforms?
Adverity runs on Web, Api, Mobile. Funnel.io runs on Web, Mobile, Api.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Funnel.io is typically brought in for.
What can Adverity do that Funnel.io cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Automated alerts, Attribution modeling, Google Analytics, Google Ads.
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Related pages

More on Adverity

More on Funnel.io

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