Softwr

Marketing · head to head

Funnel.io vs Wrike

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wrike has a free tier, so it costs nothing to try first.
  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Wrike covers Interactive Gantt charts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Wrike actually diverge.

Attributes where Funnel.io and Wrike differ
AttributeFunnel.ioWrike
Starting price$300/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, iOS, Android, Windows, macOS, Linux
Founded20152006

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Resource management
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Wrike
  • Exporting blended marketing data to BI tools and warehousesnot Wrike

Wrike

  • Marketing campaignsnot Funnel.io
  • Creative projectsnot Funnel.io
  • Product developmentnot Funnel.io
  • Professional servicesnot Funnel.io
  • Event managementnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$undefined/month

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Questions people ask

Is Funnel.io or Wrike better?
Neither clearly leads. Funnel.io starts at $300/month and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Wrike?
Wrike has a free tier; the other does not. Paid plans start at $300/month for Funnel.io and Free for Wrike.
Does Funnel.io or Wrike run on more platforms?
Funnel.io runs on Web, Mobile, Api. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Wrike for free?
Yes. Wrike has a free tier, so you can try it without paying. Funnel.io starts at $300/month.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Wrike is typically brought in for.
What can Funnel.io do that Wrike cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Share

Related pages

More on Funnel.io

More on Wrike

Keep looking

Other head to heads