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Marketing · head to head

Datorama vs Funnel.io

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Datorama covers Multi-channel data consolidation, Funnel.io covers Multi-channel data aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datorama and Funnel.io actually diverge.

Attributes where Datorama and Funnel.io differ
AttributeDatoramaFunnel.io
Starting price$1500/month$300/month
Founded20162015

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Google Analytics
  • Facebook Ads
  • Google Ads
  • Salesforce
  • SOC2
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot Funnel.io
  • Performance monitoringnot Funnel.io
  • Campaign analysisnot Funnel.io
  • ROI measurementnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Datorama
  • Exporting blended marketing data to BI tools and warehousesnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Datorama or Funnel.io better?
Neither clearly leads. Datorama starts at $1500/month and Funnel.io at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Funnel.io?
Datorama starts at $1500/month and Funnel.io at $300/month.
Does Datorama or Funnel.io run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Funnel.io is typically brought in for.
What can Datorama do that Funnel.io cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Google Analytics, Facebook Ads, Google Ads, Salesforce.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
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