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Marketing · head to head

Funnel.io vs Marketing Evolution

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Marketing Evolution logo

Marketing Evolution

Marketing

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Marketing Evolution pricing not published on vendor website; enterprise data infrastructure platform requires custom quote
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Marketing Evolution covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Funnel.io and Marketing Evolution actually diverge.

Attributes where Funnel.io and Marketing Evolution differ
AttributeFunnel.ioMarketing Evolution
Starting price$300/month$5000/month
PlatformsWeb, Mobile, ApiWeb, Api, Analytics
Founded20152008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts
  • Instagram

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Advanced analytics
  • Adobe Analytics

Both cover

  • Custom reporting
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • Salesforce
  • SOC2
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Marketing Evolution
  • Exporting blended marketing data to BI tools and warehousesnot Marketing Evolution

Marketing Evolution

  • Marketing data unification across paid, owned, and third-party data sourcesnot Funnel.io
  • Attribution modeling and customer journey reconstructionnot Funnel.io
  • AI-agent-ready marketing data context and business ontologynot Funnel.io
  • Marketing budget planning and scenario simulation with Darwin toolnot Funnel.io
  • Cross-channel performance monitoring and KPI standardizationnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Marketing Evolution

  • Pricing not published on vendor website; enterprise data infrastructure platform requires custom quote

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Questions people ask

Is Funnel.io or Marketing Evolution better?
Neither clearly leads. Funnel.io starts at $300/month and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Marketing Evolution?
Funnel.io starts at $300/month and Marketing Evolution at $5000/month.
Does Funnel.io or Marketing Evolution run on more platforms?
Funnel.io runs on Web, Mobile, Api. Marketing Evolution runs on Web, Api, Analytics.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Marketing Evolution is typically brought in for.
What can Funnel.io do that Marketing Evolution cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Data transformation, Real-time syncing. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Both handle Custom reporting, Google Analytics, Facebook Ads, Google Ads.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Marketing Evolution: How much does Marketing Evolution Substrate cost?

Marketing Evolution does not publish pricing on its website. The Substrate platform is sold through enterprise contracts requiring custom quotes.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Marketing Evolution: What is the cost of Darwin proactive intelligence?

Darwin is included with the Substrate platform. Marketing Evolution does not publish per-user or per-instance pricing on its website.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Marketing Evolution: Does Marketing Evolution offer a free trial?

Marketing Evolution directs users to request a demo or get started on the website. No free trial period is mentioned or offered.

Source
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