Software · head to head
Funnel.io vs Google Optimize
Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Google Optimize covers A/B testing.
Where they differ
Only the attributes on which Funnel.io and Google Optimize actually diverge.
| Attribute | Funnel.io | Google Optimize |
|---|---|---|
| Starting price | $299/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2015 | 1998 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Only in Google Optimize
- A/B testing
- Google Analytics integration
- Visual editor
- Real-time analytics
- Google Tag Manager
- Google's security
- Cloud deployment
- Web support
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Google Optimize
- Exporting blended marketing data to BI tools and warehousesnot Google Optimize
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot Funnel.io
- Personalising page content for defined audience segmentsnot Funnel.io
- Redirect tests between alternative landing page URLsnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Google Optimize if
- You need a/b testing.
- You want to start without paying.
- You also want google analytics integration.
Questions people ask
- Is Funnel.io or Google Optimize better?
- Neither clearly leads. Funnel.io starts at $299/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Google Optimize?
- Google Optimize has a free tier; the other does not. Paid plans start at $299/month for Funnel.io and Free for Google Optimize.
- Does Funnel.io or Google Optimize run on more platforms?
- Funnel.io runs on Web, Mobile, Api. Google Optimize runs on Web.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Google Optimize is typically brought in for.
- What can Funnel.io do that Google Optimize cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Google Analytics.