Funnel.iovs
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Funnel.io
Multi-channel marketing analytics for smarter decision making
As of 30 August 2026, Funnel.io starts at $300/month. Funnel. Softwr lists it under Marketing. Funnel.io is launched in 2015, available on Web, iOS, Android, API.
Overview
What Funnel.io does
Funnel.io is a marketing analytics platform that aggregates data from all marketing channels into one unified dashboard. It helps teams make data-driven decisions by providing clear insights into customer journeys and marketing performance.
What people use it for
- Collecting marketing data from ad platforms into one dataset
- Exporting blended marketing data to BI tools and warehouses
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Funnel.io.
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Cross-shopped
What people choose instead of Funnel.io
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Funnel.iovsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- Funnel.iovsVWO
VWO: Experience Optimization Platform
- Funnel.iovsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Funnel.io costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$300 /mo
- 117 connectors, 13 export destinations
- Data storage, dashboards, Funnel AI
- Billed annually
Business
$600 /mo
- 579 connectors, 46 export destinations
- Power BI/Tableau reporting
- Funnel Measure available as add-on
- Billed annually
Enterprise
On request
- 600+ connectors, 47 destinations
- Enterprise SSO, advanced user management
- Priority support, custom pricing
Capabilities
Features
Multi-channel data aggregation
Unified dashboards
Custom reporting
Data transformation
Real-time syncing
Historical data archive
Attribution modeling
Automated alerts
Google Analytics
Integration with Google Analytics
Facebook Ads
Integration with Facebook Ads
Google Ads
Integration with Google Ads
Instagram
Integration with Instagram
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is Funnel's Starter plan pricing?
The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.
SourceWhat advanced features are available on Funnel's Business plan?
The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.
SourceDoes Funnel offer unlimited users?
Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.
SourceBehind it
Who makes Funnel.io
- Company
- Funnel.io
- Based in
- Stockholm, Sweden
Keep looking
Where to go from Funnel.io
- Funnel.io alternativesEvery product people weigh against it
- Funnel.io pricingPlans, floors and what the tiers exclude
- Funnel.io badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Funnel.io with
- VWO
- Crazy Egg
- Ruler Analytics
- Northbeam
- Datorama
- Improvado
- Swydo
- Whatagraph
- CallRail
- Supermetrics
- Adverity
- MoEngage
- Fathom Analytics
- Matomo
- Plausible
- Zoho Marketing Automation
- AB Tasty
- Dreamdata
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Softwr does not host reviews and shows no star rating for Funnel.io, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Funnel.io
Funnel.io alternatives
What people switch to, and what they give up
Funnel.io pricing
Every tier, and where the cost actually lands
Compare Funnel.io
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