Frasevs
Clearscope
Clearscope: Competing content optimization tool with grading against top-ranking pages.
Frase
AI content optimization and research tool for briefs, drafts, and SEO audits
As of 29 August 2026, Frase starts at $49/month. AI writing and SEO tool that researches competitor content, builds briefs, and drafts optimized articles. Softwr lists it under SEO. Frase is available on Web.
Overview
What Frase does
Frase is an AI content research and optimization platform that analyzes top-ranking pages for a keyword, generates content briefs and outlines, and drafts articles. It includes Content Guard for monitoring published pages, an audit feature for existing content, and one-click publishing to WordPress, Webflow, Sanity, and Wix, plus its own FraseCMS hosting, aimed at SEO and content marketing teams.
What people use it for
- Building SEO content briefs from competitor research
- Drafting articles with AI assisted by SERP data
- Monitoring published content for ranking drops via Content Guard
- Auditing existing site content at scale
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Frase.
- The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
- Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
- Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.
Cross-shopped
What people choose instead of Frase
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- FrasevsMarketMuse
MarketMuse: Similar AI-driven content research and brief-generation platform.
Pricing
What Frase costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
$49 /mo
- 1 seat, 1 site
- 10 articles/month
- 50 audit pages/month
- Content Guard monitors 10 pages
Professional
$129 /mo
- 3 seats, 5 sites
- 40 articles/month
- 250 audit pages/month
- Content calendar and internal linking
Scale
$299 /mo
- 5 seats, 10 domains
- 100 articles/month
- 1,000 audit pages/month
- Client-ready exportable reports
Enterprise
On request
- White-label portals
- SSO/SAML
- Dedicated account manager
- Custom seats and limits
Capabilities
Features
Content briefs and outlines
Builds briefs from top-ranking competitor content for a keyword
AI article drafting
Generates full article drafts based on research and briefs
Content Guard monitoring
Tracks published pages for ranking or content changes
Content audits
Analyzes existing pages against a set page limit per plan
CMS publishing
Publishes directly to WordPress, Webflow, Sanity, Wix or FraseCMS
Internal linking suggestions
Recommends internal links while writing, on Professional and above
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does Frase cost?
Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.
SourceIs there a free trial?
Frase offers a 7-day trial with Professional-level features and no credit card required.
SourceWhat happens if I exceed my plan's usage limits?
Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.
SourceWhat does Frase integrate with?
Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.
SourceKeep looking
Where to go from Frase
- Frase alternativesEvery product people weigh against it
- Frase pricingPlans, floors and what the tiers exclude
- Frase badgesWhich rules it meets, and the figure behind each
- All SEO softwareThe full category
- Best SEO softwareThe shortlist, and how it was cut
Best SEO software for
Compare Frase with
- Clearscope
- MarketMuse
- AnswerThePublic
- SEMrush
- Conductor
- SE Ranking
- Surfer SEO
- Majestic
- SpyFu
- Serpstat
- Screaming Frog SEO Spider
- Lighthouse
- Sitebulb
- Ubersuggest
- Yoast SEO
- Keyword Insights
- Linkody
- Google Search Console
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Open source11 researched notes
Softwr does not host reviews and shows no star rating for Frase, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Frase
Frase alternatives
What people switch to, and what they give up
Frase pricing
Every tier, and where the cost actually lands
Compare Frase
Put it head to head with anything we hold
Frase badge
Its rating, and an embed for your own site
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