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SEO · head to head

Frase vs Keyword Insights

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Keyword Insights logo

Keyword Insights

SEO

AI keyword clustering tool that groups keywords by live SERP overlap

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Keyword Insights it has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • They diverge on capability: Frase covers Content briefs and outlines, Keyword Insights covers SERP-based clustering.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and Keyword Insights actually diverge.

Attributes where Frase and Keyword Insights differ
AttributeFraseKeyword Insights
Starting price$49/monthOn request
Pricing modelsubscriptionPer month by credit volume, with pay-as-you-go available

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Keyword Insights

  • SERP-based clustering
  • Intent classification
  • Content brief generation
  • Bulk keyword upload
  • Pay-as-you-go credits
  • Competitor content gap analysis

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Keyword Insights
  • Drafting articles with AI assisted by SERP datanot Keyword Insights
  • Monitoring published content for ranking drops via Content Guardnot Keyword Insights
  • Auditing existing site content at scalenot Keyword Insights

Keyword Insights

  • A content team building topic clusters for a content calendar from a large exported keyword listnot Frase
  • An agency needing intent classification to decide whether a keyword warrants a blog post or a product pagenot Frase
  • A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topicnot Frase
  • A one-off project needing to cluster a single large keyword export without committing to a monthly subscriptionnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Keyword Insights

  • It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
  • The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
  • It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
  • As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Keyword Insights

On request
  • Basic$58/month
    • 10,000 credits a month
    • Keyword clustering and intent classification
    • Content brief generation
  • Professional$99/month
    • 20,000 credits a month
    • All Basic features
    • Higher project and export limits
  • Pay As You Go$7.99/month
    • 1,000 clustering-only credits, no subscription required
    • 7-day trial available for 1 US dollar
    • Other features require a subscription plan

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Keyword Insights if

  • You need serp-based clustering.
  • You also want intent classification.
Keyword Insights review

Questions people ask

Is Frase or Keyword Insights better?
Neither clearly leads. Frase starts at $49/month and Keyword Insights at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Keyword Insights?
Frase starts at $49/month and Keyword Insights at On request.
Does Frase or Keyword Insights run on more platforms?
Frase runs on web. Keyword Insights runs on Web.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Keyword Insights is typically brought in for.
What can Frase do that Keyword Insights cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Keyword Insights covers SERP-based clustering, Intent classification, Content brief generation, Bulk keyword upload.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Keyword Insights: Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Keyword Insights: How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Keyword Insights: Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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