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SEO · head to head

Frase vs OnCrawl

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • They diverge on capability: Frase covers Content briefs and outlines, OnCrawl covers Log file analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and OnCrawl actually diverge.

Attributes where Frase and OnCrawl differ
AttributeFraseOnCrawl
Starting price$49/monthOn request
Pricing modelsubscriptionquote

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot OnCrawl
  • Drafting articles with AI assisted by SERP datanot OnCrawl
  • Monitoring published content for ranking drops via Content Guardnot OnCrawl
  • Auditing existing site content at scalenot OnCrawl

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot Frase
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot Frase
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot Frase
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.
OnCrawl review

Questions people ask

Is Frase or OnCrawl better?
Neither clearly leads. Frase starts at $49/month and OnCrawl at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or OnCrawl?
Frase starts at $49/month and OnCrawl at On request.
Does Frase or OnCrawl run on more platforms?
Frase runs on web. OnCrawl runs on Web.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what OnCrawl is typically brought in for.
What can Frase do that OnCrawl cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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