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SEO · head to head

Frase vs Yoast SEO

Frase logo

Frase

SEO

AI content optimization and research tool for briefs, drafts, and SEO audits

From
$49/month
Rated
-
Full reviewWebsite
Yoast SEO logo

Yoast SEO

SEO

The longest-established WordPress SEO plugin, free core with a flat-rate Premium tier

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Yoast SEO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Frase the entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.; Yoast SEO premium is licensed per site, so an agency or publisher managing many WordPress installs pays linearly per site with no volume discount tier published, unlike Rank Math's site-count-bundled plans.
  • They diverge on capability: Frase covers Content briefs and outlines, Yoast SEO covers Readability and SEO analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Frase and Yoast SEO actually diverge.

Attributes where Frase and Yoast SEO differ
AttributeFraseYoast SEO
Starting price$49/monthFree
Pricing modelsubscriptionFreemium, per site per year
Free tierNoYes

Identical on both: platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Frase

  • Content briefs and outlines
  • AI article drafting
  • Content Guard monitoring
  • Content audits
  • CMS publishing
  • Internal linking suggestions

Only in Yoast SEO

  • Readability and SEO analysis
  • Redirect manager
  • Multi-keyphrase optimisation
  • Bundled add-ons
  • AI-assisted metadata
  • Google Docs add-on

What people use each for

The jobs each tool is most often brought in to do.

Frase

  • Building SEO content briefs from competitor researchnot Yoast SEO
  • Drafting articles with AI assisted by SERP datanot Yoast SEO
  • Monitoring published content for ranking drops via Content Guardnot Yoast SEO
  • Auditing existing site content at scalenot Yoast SEO

Yoast SEO

  • A WordPress site owner who wants a predictable flat annual price with no renewal surprise, unlike some competitor pricing patternsnot Frase
  • A multi-site publisher needing Local, Video and News SEO functionality bundled rather than bought as three separate add-onsnot Frase
  • A small blog that can run indefinitely on the free tier without hitting a feature wall that forces an upgradenot Frase
  • A content team wanting AI-assisted bulk metadata generation to clear a backlog of missing titles and descriptionsnot Frase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Frase

  • The entry-level Starter plan is capped at a single seat and site, which limits it to solo users rather than small teams.
  • Overage charges apply per extra article or audit page once monthly plan limits are exceeded on Professional and Scale.
  • Free trial features are limited to Professional-tier functionality for 7 days rather than reflecting the full product.

Yoast SEO

  • Premium is licensed per site, so an agency or publisher managing many WordPress installs pays linearly per site with no volume discount tier published, unlike Rank Math's site-count-bundled plans.
  • The free tier's schema output is more basic than Rank Math's free tier, which ships more predefined schema types at no cost.
  • There is no rank tracking feature at all, free or paid, so any team wanting to monitor rankings needs an entirely separate tool regardless of Yoast tier.
  • Some previously free features have migrated behind Premium over successive releases, so long-time users have seen the free-to-paid boundary move against them.
  • The AI-assisted content and metadata features are newer additions and reviewers note they are less mature than dedicated AI content tools such as Surfer SEO or Frase.

Pricing, plan by plan

Frase

$49/month
  • Starter$49/month
    • 1 seat, 1 site
    • 10 articles/month
    • 50 audit pages/month
  • Professional$129/month
    • 3 seats, 5 sites
    • 40 articles/month
    • 250 audit pages/month
  • Scale$299/month
    • 5 seats, 10 domains
    • 100 articles/month
    • 1,000 audit pages/month
  • Enterprise$undefined/month
    • White-label portals
    • SSO/SAML
    • Dedicated account manager

Yoast SEO

Free
  • FreeFree
    • SEO and readability analysis
    • XML sitemaps and basic schema output
    • Google Search Console integration
  • Premium$118.8/year
    • Flat rate with no renewal price increase, per site
    • Redirect manager and multi-keyphrase optimisation
    • Local, Video and News SEO plugins included

Which should you pick?

Choose Frase if

  • You need content briefs and outlines.
  • You work on web.
  • You also want ai article drafting.
Frase review

Choose Yoast SEO if

  • You need readability and seo analysis.
  • You want to start without paying.
  • You also want redirect manager.
Yoast SEO review

Questions people ask

Is Frase or Yoast SEO better?
Neither clearly leads. Frase starts at $49/month and Yoast SEO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Frase or Yoast SEO?
Yoast SEO has a free tier; the other does not. Paid plans start at $49/month for Frase and Free for Yoast SEO.
Does Frase or Yoast SEO run on more platforms?
Frase runs on web. Yoast SEO runs on Web.
Can I use Yoast SEO for free?
Yes. Yoast SEO has a free tier, so you can try it without paying. Frase starts at $49/month.
What is Frase best used for?
Frase is most often used for building seo content briefs from competitor research, drafting articles with ai assisted by serp data, monitoring published content for ranking drops via content guard, auditing existing site content at scale. Of those, building seo content briefs from competitor research and drafting articles with ai assisted by serp data are not what Yoast SEO is typically brought in for.
What can Frase do that Yoast SEO cannot?
Frase covers Content briefs and outlines, AI article drafting, Content Guard monitoring, Content audits. Yoast SEO covers Readability and SEO analysis, Redirect manager, Multi-keyphrase optimisation, Bundled add-ons.

Answered from the vendors’ own pages

Frase: What does Frase cost?

Plans run Starter at $49/month, Professional at $129/month, and Scale at $299/month billed monthly, with cheaper annual rates and a custom Enterprise tier.

Source
Yoast SEO: Does the price go up after the first year?

No. Yoast charges the same flat 118.80 US dollars a year per site every year, unlike some competitors that discount the first year and raise the renewal price.

Frase: Is there a free trial?

Frase offers a 7-day trial with Professional-level features and no credit card required.

Source
Yoast SEO: Is the free version usable long-term, or is it a trial?

It is a genuinely usable free tier; many small sites run on it indefinitely without ever needing Premium.

Frase: What happens if I exceed my plan's usage limits?

Professional and Scale plans support optional pay-as-you-go overages, disabled by default, charged per extra article or audit page beyond the monthly cap.

Source
Yoast SEO: Can one Premium licence cover multiple sites?

No. Premium is licensed per site; multiple sites each need their own licence.

Frase: What does Frase integrate with?

Frase publishes content to WordPress, Webflow, Sanity, and Wix, or can host pages directly via its own FraseCMS.

Source
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