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Marketing · head to head

Postscript vs Wufoo

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Free plan
No
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Wufoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postscript and Wufoo actually diverge.

Attributes where Postscript and Wufoo differ
AttributePostscriptWufoo
Starting price$49/monthFree
Pricing modelPer month plus per message sentfreemium
Free tierNoYes
PlatformsWeb, iOSWeb
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Wufoo

Nothing recorded that Postscript does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Wufoo
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Wufoo
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Wufoo
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Wufoo

Wufoo

  • Event registration and attendee managementnot Postscript
  • Lead capture and sales qualificationnot Postscript
  • Customer feedback and survey collectionnot Postscript
  • Online order processing with payment collectionnot Postscript
  • Employee onboarding and registration workflowsnot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is Postscript or Wufoo better?
Neither clearly leads. Postscript starts at $49/month and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Wufoo?
Wufoo has a free tier; the other does not. Paid plans start at $49/month for Postscript and Free for Wufoo.
Does Postscript or Wufoo run on more platforms?
Postscript runs on Web, iOS. Wufoo runs on Web.
Can I use Wufoo for free?
Yes. Wufoo has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Wufoo is typically brought in for.
What can Postscript do that Wufoo cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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