Is Roxhill or Wufoo better?

Neither clearly leads. Roxhill starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Roxhill or Wufoo?

Wufoo has a free tier; the other does not. Paid plans start at On request for Roxhill and Free for Wufoo.

Does Roxhill or Wufoo run on more platforms?

Roxhill runs on Web, iOS, Android. Wufoo runs on Web.

Can I use Wufoo for free?

Yes. Wufoo has a free tier, so you can try it without paying. Roxhill starts at On request.

What is Roxhill best used for?

Roxhill is most often used for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Of those, a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list. and an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead. are not what Wufoo is typically brought in for.

What can Roxhill do that Wufoo cannot?

Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Marketing · head to head

Roxhill vs Wufoo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From: On request
Free plan: No

Full review Website

Wufoo

Surveys

Build online forms in minutes

From: Free
Free plan: Yes

Full review Website

The short version

Only Wufoo has a free tier, so it costs nothing to try first.
Each has a real cost: Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.; Wufoo free plan caps at 5 forms and 100 entries
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Roxhill and Wufoo actually diverge.

Attributes where Roxhill and Wufoo differ
Attribute	Roxhill	Wufoo
Starting price	On request	Free
Pricing model	quote	freemium
Free tier	No	Yes
Platforms	Web, iOS, Android	Web
Category	Marketing	Surveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Roxhill

Journalist database
Journalist profiles
Media lists and distribution
Media requests and alerts
Media monitoring
Bespoke newsletters
Historical search
Journalist Assistant

Only in Wufoo

Nothing recorded that Roxhill does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Roxhill

A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Wufoo
An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Wufoo
A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Wufoo
A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Wufoo

Wufoo

Event registration and attendee managementnot Roxhill
Lead capture and sales qualificationnot Roxhill
Customer feedback and survey collectionnot Roxhill
Online order processing with payment collectionnot Roxhill
Employee onboarding and registration workflowsnot Roxhill

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Roxhill

The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Wufoo

Free plan caps at 5 forms and 100 entries
Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Roxhill

On request

Core$undefined/year
- 1 licence
- Standard database access
- Journalist Assistant
Boutique$undefined/year
- 3 licences
- Adds press release distribution
- 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
Enterprise$undefined/year
- 5 licences
- 5 workspaces, 10 smart folders, 5 newsletters
- Spokespeople platform
Premium$undefined/year
- Everything in Enterprise
- Insights analysis and bespoke reporting
- Competitor share of voice

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Roxhill if

You need journalist database.
You work on Web, iOS, Android.
You also want journalist profiles.

Roxhill review

Choose Wufoo if

You want to start without paying.

Wufoo review

Questions people ask

Is Roxhill or Wufoo better?: Neither clearly leads. Roxhill starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Roxhill or Wufoo?: Wufoo has a free tier; the other does not. Paid plans start at On request for Roxhill and Free for Wufoo.
Does Roxhill or Wufoo run on more platforms?: Roxhill runs on Web, iOS, Android. Wufoo runs on Web.
Can I use Wufoo for free?: Yes. Wufoo has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Roxhill best used for?: Roxhill is most often used for a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list., an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead., a communications team monitoring named spokespeople and measuring their share of voice against competitors in uk media., a uk public sector body procuring through g-cloud that needs eea-hosted media monitoring with a published framework price band.. Of those, a uk in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list. and an agency tracking forward features across uk trade and consumer titles to place clients into planned coverage months ahead. are not what Wufoo is typically brought in for.
What can Roxhill do that Wufoo cannot?: Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source

Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source

Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source

Roxhill vs Wufoo

Roxhill

Wufoo

The short version

Where they differ

What each one covers

Only in Roxhill

Only in Wufoo

What people use each for

Roxhill

Wufoo

Where each one falls short

Roxhill

Wufoo

Pricing, plan by plan

Roxhill

Wufoo

Which should you pick?

Choose Roxhill if

Choose Wufoo if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Roxhill

More on Wufoo

Keep looking

Other head to heads