Marketing · head to head
Convert vs Formstack
Formstack
Surveys
Form builder with document generation and e-signature
- From
- On request
- Rated
- -
The short version
- Only Convert has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Formstack more expensive than form builders that only collect, which is the fair comparison for simple use
- They diverge on capability: Convert covers A/B testing, Formstack covers Form builder.
Where they differ
Only the attributes on which Convert and Formstack actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Formstack
- Form builder
- Document generation
- E-signature
- Workflow routing
- Salesforce integration
- Compliance features
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Formstack
- Full-stack experimentation on web and mobilenot Formstack
- Sequential testing and statistical confidence trackingnot Formstack
Formstack
- Processes where a submitted form must become a signed documentnot Convert
- Regulated intake needing HIPAA-capable handlingnot Convert
- Salesforce shops wanting forms and documents inside the CRMnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Formstack
- More expensive than form builders that only collect, which is the fair comparison for simple use
- Document generation and signature sit in higher tiers, so the headline price is not the working price
- The interface has accumulated features over a long life and shows it
- Overkill where a form only needs to collect an answer
Pricing, plan by plan
Convert
Free- Growth$$399/month
- Pro$$599/month
- Enterprise$on request/mo
Formstack
On requestNo published plan breakdown. See the Formstack review.
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Choose Formstack if
- You need form builder.
- You work on Web, Cloud.
- You also want document generation.
Questions people ask
- Is Convert or Formstack better?
- Neither clearly leads. Convert starts at Free and Formstack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Formstack?
- Convert has a free tier; the other does not. Paid plans start at Free for Convert and On request for Formstack.
- Does Convert or Formstack run on more platforms?
- Convert runs on Web. Formstack runs on Web, Cloud.
- Can I use Convert for free?
- Yes. Convert has a free tier, so you can try it without paying. Formstack starts at On request.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Formstack is typically brought in for.
- What can Convert do that Formstack cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Formstack covers Form builder, Document generation, E-signature, Workflow routing.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceFormstack: What does Formstack cost?
It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.
Convert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceFormstack: What makes it different from a plain form builder?
It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.
Convert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceFormstack: Is it HIPAA compliant?
It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.
Convert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceRelated pages
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