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Surveys · head to head

Jotform vs Ruler Analytics

Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Free plan
Yes
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Free plan
No
Full reviewWebsite

The short version

  • Only Jotform has a free tier, so it costs nothing to try first.
  • Each has a real cost: Jotform free tier limited to 5 forms and 100 monthly submissions; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Jotform and Ruler Analytics actually diverge.

Attributes where Jotform and Ruler Analytics differ
AttributeJotformRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
CategorySurveysMarketing
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jotform

Nothing recorded that Ruler Analytics does not also cover.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

What people use each for

The jobs each tool is most often brought in to do.

Jotform

  • Form creation and collectionnot Ruler Analytics
  • Survey distributionnot Ruler Analytics
  • Lead generationnot Ruler Analytics
  • Workflow automationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Jotform
  • ROI measurementnot Jotform
  • Lead trackingnot Jotform
  • Revenue attributionnot Jotform

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Jotform if

  • You want to start without paying.
Jotform review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Jotform or Ruler Analytics better?
Neither clearly leads. Jotform starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jotform or Ruler Analytics?
Jotform has a free tier; the other does not. Paid plans start at Free for Jotform and £299/month for Ruler Analytics.
Does Jotform or Ruler Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Jotform for free?
Yes. Jotform has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Jotform best used for?
Jotform is most often used for form creation and collection, survey distribution, lead generation, workflow automation. Of those, form creation and collection and survey distribution are not what Ruler Analytics is typically brought in for.
What can Jotform do that Ruler Analytics cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution.

Answered from the vendors’ own pages

Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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