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Marketing · head to head

AB Tasty vs Jotform

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Rated
-

The short version

  • Only Jotform has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Jotform free tier limited to 5 forms and 100 monthly submissions

Where they differ

Only the attributes on which AB Tasty and Jotform actually diverge.

Attributes where AB Tasty and Jotform differ
AttributeAB TastyJotform
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
CategoryMarketingSurveys
Founded2011Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Jotform

Nothing recorded that AB Tasty does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Jotform
  • Feature flagging and progressive rolloutsnot Jotform
  • Personalising content for identified and anonymous visitorsnot Jotform
  • Search, recommendations and merchandising for ecommercenot Jotform
  • Conversion optimisation experiments across channelsnot Jotform

Jotform

  • Form creation and collectionnot AB Tasty
  • Survey distributionnot AB Tasty
  • Lead generationnot AB Tasty
  • Workflow automationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.

Choose Jotform if

  • You want to start without paying.

Questions people ask

Is AB Tasty or Jotform better?
Neither clearly leads. AB Tasty starts at €500/month and Jotform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Jotform?
Jotform has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Jotform.
Does AB Tasty or Jotform run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Jotform for free?
Yes. Jotform has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Jotform is typically brought in for.
What can AB Tasty do that Jotform cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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